Digital Marketing Director- Miami, FL (Onsite)

Loud and Live Inc•Miami, FL

2d•Onsite

About The Position

The Director of Digital Marketing is responsible for leading Loud And Live’s digital media ecosystem with a strong emphasis on driving revenue, ticket sales, and measurable performance outcomes across live events, agency clients, and entertainment properties. This role combines strategic leadership with hands-on performance ownership, ensuring all digital campaigns are optimized in real time to maximize conversion, return on ad spend (ROAS), and audience growth. Operating in a high-pressure, deadline-driven environment where event sales windows are finite, this leader must bring a proactive, sales-first mindset—owning the digital conversion strategy from planning through execution. The role requires deep expertise across Meta and Google platforms, advanced analytics and attribution, and a forward-looking approach to emerging technologies, automation, and AI-driven marketing tools.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
8–10+ years of experience in digital marketing, media planning, and buying across multiple channels.
Proven experience managing high-budget campaigns with strict ROI/ROAS targets.
Expert-level proficiency in Meta Business Manager, Google Ads, and Google Analytics (GA4).
Strong experience with programmatic platforms (DSPs), SEO, SEM, and website optimization.
Demonstrated success in driving direct-response outcomes (ticket sales, conversions, revenue).
Experience leveraging first-party data and CRM platforms for audience targeting and segmentation.
Proven ability to manage multiple campaigns, clients, and workstreams simultaneously in a fast-paced environment.

Nice To Haves

Meta, Google Ads, and GA4 certifications
experience in live events, entertainment, experiential, or e-commerce
bilingual (English/Spanish) a plus
Results-driven and proactive
deep digital and performance marketing expertise
strong technical and analytical skills
strategic thinker with execution focus
thrives under pressure
effective communicator and team leader
highly organized with a focus on innovation

Responsibilities

Lead and manage the digital media team, driving growth, innovation, and performance across agency clients, live event properties, and entertainment campaigns.
Mentor, coach, and develop team members, elevating individual and team performance.
Foster a culture of proactive thinking, accountability, and data-driven decision-making.
Allocate resources effectively and manage workloads to ensure efficient execution across multiple campaigns and priorities.
Define and lead digital marketing strategies across paid media, search, social, programmatic, display, YouTube, SEO, emerging platforms, SMS and email marketing.
Collaborate with internal stakeholders (client service, creative, strategy, events) and external clients to establish campaign objectives, target audiences, and KPIs.
Conduct research and competitive analysis to identify optimal channels, placements, and audience strategies.
Own the end-to-end digital media ecosystem, ensuring all channels work cohesively to drive performance outcomes.
Lead strategy for SEO, SEM, and website traffic growth across event and brand properties.
Oversee website performance optimization, including analytics implementation, SEO audits, page speed improvements, and conversion optimization.
Architect, launch, and scale high-performing paid media campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, Video), and other platforms.
Oversee media planning, trafficking, scheduling, and execution to ensure flawless campaign delivery.
Monitor campaign performance daily, making rapid, data-driven optimizations to maximize conversions and ROAS during critical sales windows.
Ensure campaigns are built with a conversion-first approach, prioritizing measurable outcomes over awareness alone.
Implement structured A/B testing frameworks to continuously improve performance across creative, targeting, and messaging.
Own and oversee all tracking and attribution systems, including pixel deployment, conversion APIs, event tracking, and tagging frameworks (e.g., Google Tag Manager).
Ensure accuracy of data collection, attribution modeling, and audience retargeting across platforms.
Develop and manage UTM structures, custom conversions, and advanced audience segmentation strategies (including lookalike modeling).
Leverage first-party data and CRM platforms (e.g., Tradable Bits) to drive audience acquisition, segmentation, and fan engagement.
Own performance measurement across all digital channels using advanced analytics tools and attribution models.
Translate campaign data into actionable insights and optimization strategies.
Provide transparent, real-time reporting to leadership, including performance trends, risks, and opportunities.
Use historical data and campaign learnings to inform future strategy and improve efficiency and effectiveness.
Continuously research, test, and implement emerging marketing technologies, AI tools, and automation platforms (e.g., ManyChat) to enhance performance and create new revenue opportunities.
Stay ahead of industry trends, platform changes, and evolving consumer behavior.
Identify and integrate new tools and channels that improve campaign performance and scalability.
Lead digital strategy in new business efforts, including pitches, proposals, and client presentations.
Partner with clients to understand business objectives and develop tailored digital marketing strategies.
Oversee onboarding of new clients, ensuring seamless integration into workflows, systems, and campaign execution processes.
Build and maintain strong relationships with clients, partners, and media vendors.
Lead negotiations and relationships with digital media partners, platforms, and vendors.
Ensure optimal pricing, placements, and value across all media investments.