Director, Event Marketing- Miami, FL (Onsite)

Loud and Live Inc•Miami, FL

2d•Onsite

About The Position

Loud And Live is an entertainment, live events, marketing, and media company operating at the intersection of music, sports, lifestyle, and content. Headquartered in Miami, the company creates culturally relevant, high-impact experiences for global audiences. The Director, Event Marketing will serve as the strategic architect for our entire event portfolio. In this senior leadership role, the primary focus will be the "big picture" seamlessly merging high-impact creative strategies with aggressive ticket sales goals. This role will act as the conductor for a multi-disciplinary marketing department, ensuring that every channel operates in lockstep to maximize brand presence and revenue. This position requires a master strategist with exceptional financial acumen and a broad, working knowledge of the modern marketing ecosystem, capable of driving massive consumer turnout under fixed event deadlines. Acting as the bridge between Events and the centralized Marketing team (media, social, creative, influencer, PR), this role ensures marketing is strategically sound, proactively developed, and executed with a clear focus on revenue.

Requirements

7–10+ years of experience in marketing, live events, entertainment, or ticketed experiences
Proven track record of developing marketing strategy and driving ticket sales/revenue
Experience leading integrated campaigns across digital, social, influencer, and traditional channels
Experience operating in fast-paced, high-volume environments with multiple concurrent campaigns
Holistic marketing capability – strategy, media mix, execution
Strong strategic mindset with the ability to translate positioning into revenue-driving campaigns
Deep understanding of how marketing drives ticket sales and attendance
Ability to connect strategy to execution and execution to results
Comfortable leading cross-functional teams without direct authority
Strong organizational skills with the ability to manage multiple high-pressure workstreams
Clear communicator who can simplify direction and drive alignment quickly
TAKES OWNERSHIP AND OPERATES WITH URGENCY, ESPECIALLY DURING CRITICAL SALES WINDOWS
PROACTIVE - IDENTIFIES PROBLEMS EARLY AND DRIVES SOLUTIONS WITHOUT WAITING
DECISIVE AND COMFORTABLE OPERATING WITH INCOMPLETE INFORMATION
FOCUSED ON OUTCOMES OVER ACTIVITY

Responsibilities

Define and lead overall marketing strategy for each event, including positioning, target audience, and demand generation approach
Develop comprehensive, full-funnel marketing plans across digital, social, influencer, and traditional channels with a clear focus on ticket sales
Establish KPIs across ticketing funnels, customer acquisition costs, and campaign performance
Align marketing strategy with pricing, timing, and demand curves to maximize sell-through and attendance
Responsible for Revenue and revenue goals for all event portfolio
Define go-to-market strategy for each event, including announcement, on-sale, and key promotional windows
Ensure campaigns are built to convert, not just generate awareness
Align paid, owned, earned, and influencer efforts to maximize impact
Oversee implementation of marketing efforts across digital, grassroots, radio, TV, and out-of-home
Define and lead the overarching marketing strategy across all disciplines.
Ensure alignment between brand, revenue goals, and event-level marketing plans.
Integrate efforts across Public Relations, Community & Marketing Partnerships, Traditional Marketing, Digital & Paid Media, Organic Social Media, Influencer Marketing, Sponsorship Marketing, Promotions & Experiential, Creative & Content, and Analytics & Reporting
Translate business objectives into actionable, measurable marketing plans.
Serve as the primary marketing lead within the Events team and the conduit to centralized Marketing
Translate event priorities into clear marketing direction across media, social, creative, influencer, and PR teams
Ensure marketing teams are proactively developing ideas that drive results, not just executing deliverables
Maintain alignment across timelines, priorities, and campaign execution
Hold teams accountable to performance, timelines, and output
Identify gaps in structure, capabilities, and workflows; implement solutions.
Provide direction on creative development including digital assets, video content, and promotional materials
Ensure all marketing content aligns with event positioning, resonates with target audiences, and drives ticket sales
Oversee social, content, and influencer strategies to build demand and audience engagement
Manage marketing budgets across event properties, ensuring efficient allocation of resources
Track spend against performance and optimize toward highest return channels
Ensure cost discipline while maximizing impact across all marketing efforts
Establish campaign benchmarks and reporting frameworks across all events
Provide regular performance updates to leadership, including pacing, risks, and optimization opportunities
Deliver post-event analysis with clear insights on performance, efficiency, and areas for improvement
Use data-driven insights to optimize spend, targeting, and channel effectiveness.
Translate learnings into actionable recommendations for future campaigns
Maintain real-time visibility into sales performance and identify risks early
Monitor campaign effectiveness and drive optimization to improve conversion and ROI
Leverage data and analytics to refine targeting, messaging, and channel allocation
Identify performance gaps and implement immediate actions to accelerate sales
Own ticket sales pacing and attendance outcomes across assigned event properties