LC - Digital Marketing Demand Generation Account Manager
About The Position
Our client is a B2B marketing and PR agency driving measurable growth for brands across the logistics, transportation, and supply chain ecosystem. From inbound and account-based marketing to paid media, content strategy, and sales enablement, they deliver full-funnel demand generation programs that convert strategy into revenue. Recognized by Inc. Magazine as one of the Fastest Growing Companies in the Southeast, our client is a team of results-driven marketers who believe in clarity, accountability, and measurable impact for their clients, their partners, and their team. Our client is looking for an experienced and passionate Demand Generation Account Manager to lead digital marketing strategy and execution for a portfolio of B2B clients. This role blends strategy, client management, and hands-on marketing execution. You'll collaborate with internal specialists in paid media, content, PR, and HubSpot to build campaigns that generate high-quality leads, strengthen pipelines, and drive measurable ROI. The ideal candidate is analytical, proactive, and thrives in a fast-paced agency environment, someone who can both think strategically and execute effectively.
Requirements
- 6+ years of B2B digital marketing experience, preferably within an agency environment.
- Strong understanding of demand generation, ABM, and inbound marketing strategies.
- Proven ability to manage client relationships and deliver measurable business outcomes.
- Hands-on experience with HubSpot or similar marketing automation platforms.
- Strong analytical skills, comfortable working with data to inform strategy.
- Excellent communication, presentation, and project management abilities.
Nice To Haves
- Experience preferred in logistics, supply chain, or industrial B2B marketing a plus.
Responsibilities
- Act as the primary point of contact and strategic lead for assigned client accounts.
- Translate client goals into actionable digital marketing strategies and integrated campaigns.
- Develop quarterly and annual marketing plans that align with client KPIs and growth goals.
- Manage ongoing communication, performance reviews, and client presentations.
- Build and optimize multi-channel demand generation campaigns (paid search, social, email, and content).
- Collaborate with creative, PR, and automation teams to deliver cohesive, full-funnel marketing programs.
- Use HubSpot and analytics platforms to monitor campaign performance and recommend data-driven improvements.
- Ensure flawless execution and reporting across campaigns and channels.
- Track, analyze, and report on key performance metrics including lead quality, conversion rates, and ROI.
- Identify opportunities to improve campaign efficiency and drive client growth.
- Partner with leadership to test new channels, tools, and strategies for continuous improvement.
Benefits
- Competitive compensation with performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) with 3% company contribution.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
