Digital Marketing Coordinator

RCB Bank•Wichita, KS

8d•Onsite

About The Position

RCB Bank is seeking a Digital Marketing Coordinator responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels. This role also involves website maintenance and development, monitoring and maintaining the online reputation of the Bank, and collaborating with the marketing team and creative designer to execute creative concepts in design and public relations to support the marketing efforts of the Bank and its subsidiaries. The ideal candidate will be highly creative, possess strong analytical skills, and have a desire to be involved in the community.

Requirements

High school diploma or GED
Website and digital advertising experience
Experience setting up and optimizing Google Adwords campaigns and optimizing landing pages and user funnels
Organizational/project management experience in a team setting
Knowledge of Microsoft 365 suite
Minimum two (2) years of professional digital marketing or social media experience
Minimum two (2) years of professional website development/maintenance experience
Proven working experience in digital marketing, including demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels and solid knowledge of website analytics tools (e.g., Google Analytics, HotJar, etc.).
Experience in setting up and optimizing Google Adwords campaigns, and working knowledge of HTML, CSS and JavaScript development and constraints.
Knowledge of the latest trends and best practices in online marketing and measurement.
Desire to be involved in the community.

Nice To Haves

Bachelor's degree in marketing or related field
Previous banking experience
Graphic design experience
Knowledge of Adobe Creative suite and SQL

Responsibilities

Plan and execute web, SEO/SEM, social media and display advertising campaigns.
Brainstorm new and creative growth strategies for digital marketing.
Collaborate with internal teams to create landing pages and optimize user experience of RCBbank.bank.
Support the development, execution, and ongoing optimization of online and mobile banking (Q2) marketing campaigns, while assisting with digital banking platform enhancements and system updates.
Monitor and review all social media, business listings and company mentions on the internet.
Develop product campaigns as new products are developed.
Assist in maintaining bank-wide brand/image of RCB Bank in all markets and regularly interface with branches and all areas of Bank.
Act as a Branch community liaison (shared by all in department).