Digital Marketing Coordinator - Physical Medicine & Rehabilitation
University of Kansas Medical Center•Kansas City, MO
•Onsite
About The Position
The Digital Marketing Coordinator is responsible for working collaboratively to implement social media strategy as developed by the Department leadership. Coordinator provides overall support of the social media platforms to include design and functionality, content development, technology support and customer relationship management.
Requirements
- Four years of experience in journalism, communications, design, marketing or a related area. Relevant education may be substituted on a year-for-year basis.
- Two years’ experience working with website content and design development.
- Experience with HTML, Quark, Dreamweaver, Photoshop, Illustrator, or Interwoven.
- Communication.
- Computer skills.
- Organization.
- Interpersonal skills.
- Multi-tasking.
- Customer service skills.
Nice To Haves
- Experience with email marketing systems.
- Experience in a healthcare setting or similar environment.
- Training and/or presentation experience.
- Experience producing engaging content for social media, such as Facebook, Instagram, LinkedIn and YouTube.
- Experience working with a web content management system.
- Experience with Google Ads or social media marketing tools.
- Experience with Adobe Creative Suite.
Responsibilities
- Collaborate with School and System marketing and communications teams to implement design and content updates across Department of School of Medicine websites, ensuring high standards for accuracy, quality, and timeliness.
- Maintain and regularly audit website content to ensure information remains current and accurate.
- Design and develop new web pages as needed, adhering to established system graphic, editorial, and web standards.
- Evaluate and recommend external links to enhance website relevance and user experience.
- Manage and prioritize project requests from departments and multidisciplinary care centers, tracking progress and outcomes.
- Coordinate meetings with stakeholders across campus to gather and refine website content.
- Partner with marketing staff to support promotional initiatives that drive website traffic, including consumer and physician direct mail campaigns.
- Develop and produce monthly e-newsletters, including content coordination, design, and HTML coding for email campaigns (e.g., newsletters, confirmations, reminders, and follow-ups).
- Coordinate the collection of email distribution lists and manage audience data in collaboration with data management teams.
- Monitor and report monthly analytics for digital publications and campaigns.
- Support the creation, editing, and promotion of consumer-facing video content.
- Serve as the primary point of contact for social media platforms, including Facebook, Twitter, and YouTube.
- Provide support for broader marketing initiatives and events as needed.
- Create miscellaneous graphic design assets to support departmental marketing efforts.
- Conduct competitive analysis of peer websites and provide strategic recommendations for improvement.
- Take photographs at planned functions, residency photos, etc.
Benefits
- health, dental, and vision insurance
- health expense accounts with generous employer contributions
- Employer-paid life insurance
- long-term disability insurance
- various additional voluntary insurance plans
- Paid time off, including vacation and sick
- ten paid holidays
- One paid discretionary day is available after six months of employment
- paid time off for bereavement, jury duty, military service, and parental leave is available after 12 months of employment
- A retirement program with a generous employer contribution
- additional voluntary retirement programs (457 or 403b)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
