Digital Marketing Coordinator
About The Position
Red Moon Marketing, founded in Charlotte, NC in 2002, provides full-service marketing support to global, national, and regional brands. As a Digital Marketing Coordinator, you will be an integral part of the digital marketing team, learning and mastering key skills in media planning, campaign setup, optimization, and performance reporting. You will gain hands-on experience across various digital channels and work closely with internal teams and partners to deliver campaigns that drive measurable results for clients. The ideal candidate is curious, detail-oriented, and proactive in learning new tools and technologies while contributing to a collaborative, high-performing team.
Requirements
- 1–2 years of marketing experience (agency experience preferred but not required).
- Strong organizational and time management skills; able to handle multiple projects simultaneously.
- Familiarity with digital advertising platforms such as Google Ads, Meta, The Trade Desk, Amazon DSP, or similar.
- Foundational understanding of digital marketing channels and KPIs (CTR, CPA, ROAS, etc.).
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
- Excellent communication and collaboration skills; comfortable working cross-functionally.
- Analytical mindset with an ability to interpret data and identify optimization opportunities.
- Passion for learning and staying ahead of digital marketing trends and technologies.
- Open to travel if needed, would not exceed 10%.
Nice To Haves
- Experience with project management tools (e.g., Monday.com, Asana) is a plus.
Responsibilities
- Support end-to-end campaign management—planning, setup, trafficking, optimization, and reporting—across platforms such as The Trade Desk, Amazon DSP, Yahoo, Meta, LinkedIn, TikTok, MNTN, Nextdoor, and Google Ads.
- Learn and adopt AI platforms into day-to-day workflows.
- Collaborate with senior team members to develop media plans, define audiences, and recommend platforms and tactics that align with client goals.
- Manage client communications, ensuring prompt responses to emails, requests, and feedback.
- Monitor campaign pacing and performance; identify opportunities for optimization and implement strategic adjustments.
- Maintain and update project management workflows in Monday.com, ensuring accuracy of campaign details, timelines, and deliverables.
- Communicate campaign status, key metrics, and next steps during weekly internal standups.
- Coordinate with senior team members to verify pacing and budget tracking.
- Conduct market and competitive research to inform planning and optimization decisions.
- Gather, analyze, and visualize campaign data for performance reports and client presentations.
- Build and maintain relationships with media vendors and technology partners, staying informed on platform updates and best practices.
- Contribute ideas that drive innovation, improve efficiency, and elevate campaign performance.
- Work with the client engagement and PR/Content teams and support creative development where needed.
- Support social media, website, and video content production.
- Attend and participate actively in relevant team, agency, and client meetings.
Benefits
- Health, dental, and vision insurance (partially company-paid)
- Paid time off
- 401(k) plan
- Company-paid short- and long-term disability insurance
- Company-provided mobile device and service plan
- Company-provided computer
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
