Digital Marketing Coordinator

RHOBACK INC • Charlottesville, VA

8d • $45,000 - $80,000 • Onsite

About The Position

Rhoback is seeking a Digital Marketing Coordinator to join their marketing team. This role will be responsible for reviewing live marketing ads across paid channels, monitoring and optimizing campaign performance, managing creative and vendor partners, and maintaining the ad request pipeline. The position offers significant ownership of a high-volume, multi-channel paid media program and reports directly to the media and analytics lead, working closely with the rest of the marketing team.

Requirements

• 1 to 3 years of experience buying or managing paid media, ideally in-platform (Meta Ads Manager, Google Ads, or TikTok Ads Manager).
• Experience making performance-based optimization decisions.
• Understanding of core paid media metrics (ROAS, CPA, CTR, CPM).
• Strong organizational skills and attention to detail.
• Clear, proactive communication skills, comfortable following up with vendors and managing multiple projects.
• Proficiency in spreadsheets and working with performance data.
• Self-starter mentality.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent hands-on experience.
• 1 to 3 years of experience in a paid media or digital marketing role, with direct experience managing ad accounts in Meta, Google, or TikTok Ads Manager.

Nice To Haves

• Experience at a DTC or e-commerce brand.
• Familiarity with Shopify.
• Exposure to creative production workflows.

Responsibilities

• Build, upload, and perform quality analysis on ads across paid channels (Meta, Google, TikTok, and others), ensuring correct naming conventions, tracking parameters, and launch checks.
• Monitor campaign performance daily and implement optimizations, including budget shifts, bid adjustments, creative rotations, audience refinements, and pausing ineffective campaigns.
• Report on performance against spend and efficiency targets, and identify trends, successes, and issues promptly.
• Manage daily relationships with creative, agency, and media vendors, including briefing work, tracking deliverables, and ensuring timelines are met.
• Own the ad request process: identify creative needs based on account performance, submit requests, and manage assets from brief to launch.
• Organize the creative asset library to ensure easy access to the correct ads with the appropriate specifications for each channel.
• Support campaign launches for product drops, sales, and seasonal events.
• Assist in documenting and improving media buying workflows.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level