Digital Marketing Coordinator (Remote)
About The Position
We believe in the power and joy of learning. At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage Work helps learners gain the skills they need to succeed in today’s job market. Through flexible, affordable online courses and career-focused training programs, Cengage Work supports individuals, institutions and employers in preparing for high-demand fields like allied health, cybersecurity, manufacturing, skilled trades and beauty education. With partnerships across thousands of institutions and a leading position in career and technical education, the business expands access to non-degree credentials and delivers practical, job-ready outcomes for learners at every stage of their career journey. To date, Cengage Work has helped millions of learners gain employable skills, complete required trainings and pursue new career paths. Our culture values inclusion, engagement, and discovery. Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience
- Strong written and verbal communication skills, with attention to detail
- Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
- Foundational understanding of marketing metrics and terminology (e.g., KPIs, click-through rate, reach, ROAS)
- Proactive, results-oriented mindset with a willingness to take initiative
- Ability to collaborate effectively within a team environment
- Proficiency in Microsoft Office (Microsoft 365), including Excel
- Comfortable working across both PC and Mac environments
Nice To Haves
- 2–3 years of experience in a marketing, digital marketing, or communications support role
- Working knowledge of digital marketing channels, tools, and campaign execution
- Experience conducting competitive analysis and benchmarking within an industry
- Familiarity with CRM platforms (e.g., Salesforce)
- Basic understanding of SEO principles and research tools
- Knowledge of government education funding programs (e.g., WIOA)
- Spanish language proficiency is a plus
Responsibilities
- Provide marketing support for Digital Marketing Managers
- Work collaboratively with copywriting team and designers to fulfill requirements of incoming Marketing Work Orders
- Planning, tracking, and facilitating the completion of projects, campaigns, and initiatives
- Provide campaign reporting and optimizations for campaigns
- Testing and proofreading all assets—such as emails, landing pages, social media posts, and more
Benefits
- Total Rewards package designed to support and empower our employees
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
