Digital Marketing Coordinator

University of Texas at Austin

1d • $55,000 • Hybrid

About The Position

The Digital Marketing Coordinator supports and advances the marketing, communications, and outreach efforts for the College of Education Marketing and Communications department. This position is responsible for planning, executing, and analyzing digital marketing initiatives with a primary focus on email marketing, social media strategy and advertising, and digital content creation. The role supports recruitment, brand awareness, event promotion, and engagement through integrated digital campaigns across email, social, and web platforms. The Digital Marketing Coordinator works collaboratively to support the development and implementation of departmental marketing plans while ensuring timely production, distribution, and performance tracking of digital communications.

Requirements

• Bachelor’s degree in communications, marketing, advertising, journalism, public relations, digital marketing or related field.
• Minimum of three years of professional experience in digital marketing, marketing communications, or a related field.
• Demonstrated experience in email marketing, including design, deployment, and performance tracking.
• Experience developing and managing social media strategies and campaigns, including paid social advertising.
• Proficiency with digital content creation tools, including Adobe Creative Suite or comparable platforms.
• Working knowledge of CMS, ESP, and social media management tools.
• Strong attention to detail, editing, and project management skills.
• Relevant education and experience may be substituted as appropriate.

Nice To Haves

• Experience in a higher education or similarly complex organizational environment.
• Experience producing photography and video content for marketing purposes.
• Experience analyzing digital marketing data to inform strategy and decision-making.
• Familiarity with brand management, recruitment marketing, and integrated campaign planning.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns to support recruitment, enrollment, events, and program awareness.
• Design, produce, and distribute email marketing campaigns and E-newsletters, including visual layout, copy, segmentation, scheduling, and quality control.
• Maintain and manage email distribution and mailing lists, supporting direct and email campaigns and a master communications calendar.
• Track, analyze, and report on email performance metrics (open rates, click-through rates, conversions) and provide recommendations for continuous improvement.
• Develop and execute a comprehensive social media strategy for all College of Education social media channels.
• Create, schedule, publish, and manage organic social media content aligned with college priorities and editorial calendars.
• Plan, execute, and optimize paid social media marketing campaigns, including audience targeting, budgeting, creative development, and performance tracking.
• Monitor engagement, analyze platform performance, and prepare analytics reports with insights and recommendations.
• Design and develop digital content for email, social media, and web platforms, including graphics, photography, and short-form video.
• Capture and edit photo and video content to support storytelling, campaign needs, and event promotion.
• Ensure all digital content aligns with brand standards, accessibility requirements, and best practices for higher education marketing.

Benefits

• Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level