Digital Marketing Coordinator

Vegas.com•Las Vegas, NV

22h•Hybrid

About The Position

The Vegas.com Digital Marketing Coordinator is responsible for managing the execution of dynamic, multi‑channel digital marketing programs - from email and social to web content and analytics - bringing the excitement of Las Vegas to life online. This role drives higher customer engagement, stronger brand presence, and marketing performance that fuels company growth. Reporting to the Director of Marketing, this role will also power cross‑channel campaigns, streamline content delivery, elevate the customer journey, and uncover insights that help Vegas.com move faster and smarter.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or relevant field, or equivalent practical experience
2+ Years of hands-on digital marketing experience
Strong writing, editing, and proofreading skills
Comfort with Excel/Google Sheets and basic analytics concepts
Excellent organization, accuracy, and attention to detail
Exposure to email/CRM tools (e.g., Klaviyo, HubSpot, Braze, Salesforce Marketing Cloud).
Experience using a content management system (CMS)
Basic understanding of SEO principles
Familiarity with analytics platforms such as GA4 or Looker Studio.
Experience with social scheduling tools and content calendars.
Data organization and basic analytics
Project coordination
Clear, collaborative communication
Proactive and eager to learn
Organized and detail‑oriented
Collaborative and team‑focused
Able to adapt in a fast‑moving, deadline‑driven environment

Responsibilities

Own the end‑to‑end execution of weekly promotional emails and one‑off campaigns - building, QAing, and deploying sends that drive meaningful engagement and bookings.
Determine email content strategy by analyzing sales performance, evaluating product opportunities, and collaborating cross‑functionally to secure the optimal mix of offers, assets, and promotional narratives.
Oversee the ongoing optimization of website and landing page content within the CMS, ensuring accuracy, relevance, and alignment with SEO and conversion‑driving best practices.
Own the strategy and implementation of onsite merchandising and promotional placements, directing asset creation, scheduling, and prioritization to support revenue and campaign goals.
Analyze performance data (GA4, Looker Studio) to identify optimization actions and independently implement or recommend changes to improve results.
Develop and execute social content plans that strengthen audience growth and engagement across key platforms, ensuring alignment with broader marketing strategies.
Oversee social community interactions to maintain brand presence, elevate customer sentiment, and identify content or engagement opportunities.
Collaborate with internal teams - including Creative, Product, and Partner Management - to align messaging and promotional priorities.
Define and manage workflow processes, editorial calendars, and campaign timelines to drive efficiency, consistency, and on‑time execution across marketing initiatives.
Conduct competitive research, analyze trends and surface insights relevant to Las Vegas travel and entertainment.