Digital Marketing Coordinator

Pliteq

3d

About The Position

This role involves managing and optimizing digital marketing campaigns to drive lead generation and build brand authority. The coordinator will act as the main point of contact for an external agency, review their reports, and ensure alignment with company goals. The position also requires maintaining a master dashboard to track marketing spend against revenue and gradually taking over campaign execution. A key aspect of the role is analyzing data to understand campaign performance and communicating these insights to stakeholders.

Requirements

• Degree in Marketing, Business, or Data Analytics, or similar field.
• Proficient in Google Analytics 4 (GA4), Google Ads Manager, and Meta Business Suite.
• Enjoy analyzing data to understand campaign performance and pivot strategies.
• Ability to explain complex digital metrics to stakeholders, focusing on business impact rather than vanity metrics.

Responsibilities

• Act as the primary point of contact for our external agency, reviewing reports, challenging assumptions, and ensuring prioritization of high-impact activities.
• Drive Return on Ad Spend through Google Shopping, Retargeting, and Social Media campaigns.
• Focus on Lead Generation and “Authority Building” through LinkedIn and technical Search keywords.
• Maintain a “Master Dashboard” that equates marketing spend to actual revenue or lead value across all divisions.
• Gradually take over day-to-day execution of Google Ads, Social Media posting, and SEO updates.
• Ensure all digital copy and creative assets product by the agency align with the specific technical standards of our different divisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level