Part-Time Digital Marketing & Content Specialist

PuroClean of Greater Landover

2d•Hybrid

About The Position

PuroClean of Greater Landover is seeking a creative, energetic, and results-driven Part-Time Digital Marketing & Content Specialist to enhance our brand, craft compelling narratives, and drive new business. We specialize in property restoration services including water damage restoration, mold remediation, fire and smoke restoration, and commercial cleaning across Maryland, Washington, D.C., and Northern Virginia. The ideal candidate will transform our daily operations into engaging content that resonates with our audience, encouraging shares and actions. This role requires more than just scheduling posts; we are looking for a storyteller, content creator, marketer, and innovator who can establish a strong local brand presence and develop marketing campaigns that generate leads and business opportunities. Initially a part-time position, there is potential for this role to evolve into a full-time marketing position as the company expands.

Requirements

Love creating video content.
Understand Instagram, TikTok, Facebook, and LinkedIn.
Know how to shoot quality video using a smartphone or camera.
Ability to edit short-form video quickly.
Understand hooks, storytelling, captions, trending formats, and calls-to-action.
Comfortable appearing on camera occasionally and coaching others who appear on camera.
Ability to interview customers, employees, business partners, or company leadership.
Experience with tools such as CapCut, Canva, Adobe Creative Suite, Zelly AI, or similar platforms.
Understand basic digital advertising.
Curiosity about AI and its application in marketing.
Creative thinking for lead generation.
Ability to work independently and contribute ideas.
Comfortable visiting active restoration projects to capture content.
Understanding that successful marketing should contribute to business growth.
Social media/content creation experience preferred.
Video filming and editing ability.
Strong writing and communication skills.
Familiarity with Instagram, TikTok, Facebook, and LinkedIn.
Ability to manage multiple projects and deadlines.
Creative mindset with a strong sense of initiative.
Valid driver's license and reliable transportation preferred.
Comfortable working around active restoration and construction environments when necessary.
Marketing, communications, advertising, film, digital media, or related education is helpful but not required.

Nice To Haves

Experience marketing for restoration, construction, home services, roofing, HVAC, plumbing, real estate, property management, insurance, cleaning services, government contracting, or another local service business.

Responsibilities

Develop and execute PuroClean of Greater Landover's digital marketing strategy across various platforms.
Create engaging short-form videos for platforms like Instagram Reels, TikTok, Facebook, YouTube Shorts, and LinkedIn.
Film and edit restoration projects, before-and-after transformations, customer testimonials, employee spotlights, educational content, and behind-the-scenes footage.
Develop attention-grabbing Instagram and Facebook advertisements.
Transform restoration projects into compelling narratives rather than just posting project photos.
Create content that explains services such as water damage, mold, fire damage, emergency response, commercial restoration, and property maintenance.
Develop social media campaigns aimed at generating phone calls, website traffic, referrals, and qualified leads.
Post and manage content on Instagram, Facebook, LinkedIn, TikTok, and Google Business Profile.
Utilize AI marketing tools like Zelly AI for content creation, campaign development, automation, lead generation, and marketing ideation.
Create monthly and weekly content calendars.
Develop creative concepts for both paid and organic advertising.
Write captions, headlines, calls-to-action, and marketing copy.
Position PuroClean effectively in front of target audiences including property managers, real estate professionals, plumbers, HVAC companies, insurance professionals, commercial businesses, government agencies, and homeowners.
Identify local trends, community events, partnerships, and opportunities to increase brand visibility.
Assist in developing email, social media, referral, and community outreach campaigns.
Monitor engagement, leads, website traffic, and campaign performance.
Recommend new strategies based on marketing performance analysis.
Grow the company's follower base with a primary focus on increasing revenue.
Collaborate directly with ownership to brainstorm new campaigns and business development ideas.
Capture moments from restoration projects to build trust with potential customers.
Measure both audience growth and business growth.