Digital Marketing Associate

VSP Vision Care•Cynthian, OH

1d•$58,656 - $92,328

About The Position

Involved in strategies, solutions, and execution to improve the usability, design, content, and conversion rates of online and eCommerce assets. Responsible for on-going web site development, enhancements and run the business maintenance of enterprise and Lines of Business (LOB) websites. Partner with Web development professionals while contributing to high-traffic, high-profile websites. Work with User Experience team members through the stages of design, development, QA testing, implementation and maintenance. Adhere to best practices for maintaining front-end code. Translate user experience descriptions into front-end code that is cross-browser compatible. Provide assistance and web development consultation to other departments on web-related topics. Serve as the publisher of a website or page, accountable for accurate content and language. Incorporate search engine optimization (SEO) tactics into the content management support for the website. Gather information for needs assessments, and support the development of objectives and timelines for web projects. Implement and maintain webpage graphics; maintain themes, styles and images for websites.

Requirements

Bachelor's degree in New Media, Visual Communications, Design, Marketing, Business or related field or equivalent experience
2+ years professional experience in Digital Media production with some experience in Internet technologies, development and support
Experience with audio, video and other multi-media formats
Art Direction experience in both print and digital media
Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator and Photoshop
Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines and constant interruption
Ability to multi-task effectively
Experience working on and leading cross-department relationships to accomplish design projects
Excellent presentation and conceptual skills
Exposure to application interface and online advertisement design
A broad knowledge of current design trends and techniques for web
Understanding of Web site priorities, product development, audience needs, site traffic and page views
Regularly exercises discretion and independent judgment in the performance of his/her job duties
Email Marketing Experience

Responsibilities

Improve the usability, design, content, and conversion rates of online and eCommerce assets.
On-going web site development, enhancements and run the business maintenance of enterprise and Lines of Business (LOB) websites.
Partner with Web development professionals on high-traffic, high-profile websites.
Work with User Experience team members through the stages of design, development, QA testing, implementation and maintenance.
Adhere to best practices for maintaining front-end code.
Translate user experience descriptions into front-end code that is cross-browser compatible.
Provide assistance and web development consultation to other departments on web-related topics.
Serve as the publisher of a website or page, accountable for accurate content and language.
Incorporate search engine optimization (SEO) tactics into the content management support for the website.
Gather information for needs assessments, and support the development of objectives and timelines for web projects.
Implement and maintain webpage graphics; maintain themes, styles and images for websites.