Digital Marketing Assistant - Audience Development

Sourcebooks•Naperville, IL

21h•$22 - $25•Hybrid

About The Position

Sourcebooks is seeking a Digital Marketing Assistant to support the audience and first-party data team. This entry-level role is ideal for individuals with marketing internships or coursework who are passionate about both books and data. The position involves planning and executing email campaigns, tracking social and email performance, managing and analyzing first-party data, and contributing to audience growth and lead generation efforts. The team is composed of analytics-minded individuals who work across Sourcebooks' diverse titles.

Requirements

Bachelor’s degree (Marketing, Communications, Business or related) preferred, or equivalent internship experience
Strong written and verbal communication skills
Detail-oriented, highly organized, comfortable juggling multiple tasks and deadlines
Basic understanding of digital marketing channels (email, social) and interest in measurement/analytics
Comfortable working with data: Excel/spreadsheets, basic reporting, metrics tracking
Familiarity or willingness to learn marketing tools (CRM, email platforms, social scheduling tools)

Nice To Haves

Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot)
Experience with social media advertising tools (e.g., Meta Business Suite).
Basic knowledge of first-party audience segmentation or CRM usage.
Understanding of lead generation and performance marketing concepts
Any design or content creation experience (e.g., Canva, Adobe)

Responsibilities

Conduct research on audience behaviors, channel trends, competitors and share insights to inform optimization
Coordinate with designers/creative team, external vendors, and internal stakeholders to ensure on-time asset delivery
Launch and manage paid social media campaigns (particularly for lead generation), including ad creation, audience targeting, and budget monitoring.
Assist with A/B testing of subject lines, social content formats and audience segments; collect learnings
Assist in the planning, creation and execution of email campaigns (e.g., list segmentation, content set-up, scheduling, tracking)
Support email and content marketing calendar help draft posts, schedule content, monitor engagement and performance
Maintain and update first-party data systems (e.g., CRM, email database, audience lists), ensuring accuracy and hygiene
Help manage day-to-day marketing operations: maintain calendars, update dashboards, document processes and workflows
Support ad hoc projects as needed to help scale our data-driven marketing efforts