Digital Marketing and Product Specialist

OAKWORKS INC•New Freedom, PA

5d•Onsite

About The Position

The Digital Marketing & Product Specialist leverages creative and analytical skills to develop content and support initiatives across product pages, digital platforms, trade shows, and product launches. This role collaborates closely with product management, product development, and sales teams, while also supporting distributor and representative marketing efforts through digital tools, campaigns, and materials.

Requirements

Bachelor’s degree in Marketing, Communications, Industrial Design, or related field
2–5 years of experience in marketing, product management, user experience, or a related role
Strong understanding of digital marketing channels and tools
Excellent written and verbal communication skills
Analytical mindset with experience using data to drive decisions
Ability to manage multiple projects and deadlines

Responsibilities

Digital Marketing: Design and develop brand assets, including graphic elements, website content, and promotional materials that align with brand standards. Plan, execute, and optimize digital marketing campaigns across multiple channels (SEO, SEM, email, social media, and display advertising). Assist in the production of product videos, photography, and 3D renderings. Create and deploy digital assets such as product page content, specification sheets, email campaigns, and informational copy. Manage and grow the company’s social media presence across its brand portfolio. Maintain and evolve brand standards and guidelines to ensure consistency. Analyze campaign and website performance using tools such as Google Analytics and provide actionable insights. Write, proofread, and edit both creative and technical content across various platforms.
Product Management Support: Collaborate with product teams to define product positioning, messaging, and go-to-market strategies. Conduct market research, competitor analysis, and customer segmentation to inform business decisions. Support product launches, updates, and lifecycle management initiatives. Gather and analyze customer feedback to identify opportunities for product improvements or design enhancements. Ensure brand consistency and compliance with industry regulations and internal standards.
Cross-Functional Collaboration: Partner with sales, product management, and design teams to ensure cohesive execution of initiatives. Support integrated branding and communication strategies across all digital touchpoints. Coordinate campaign timelines, trade show activities, and product information release schedules.