Digital Marketing and eCommerce Specialist

S. Clyde Weaver•East Petersburg, PA

2d•Onsite

About The Position

S. Clyde Weaver is seeking a full-time Digital Marketing and eCommerce Specialist to drive the growth of its direct-to-consumer business, retail stores, and farmers market presence. This role is crucial for the company's digital evolution, focusing on building customer-focused online experiences, growing eCommerce, and contributing to digital transformation. The specialist will manage and optimize the current digital ecosystem, evaluate future technologies and platforms, and shape strategies for platforms, customer experience, content, and growth. This position is ideal for a professional with strong technical and marketing skills from an agency or larger organization who wants to take ownership of a brand's digital presence. The role offers the opportunity to apply experience across website management, customer experience, email marketing, SEO, content strategy, and eCommerce growth initiatives, working directly with company leadership. The company is looking for an individual who is proactive, takes initiative, and is motivated by making meaningful contributions and building the digital foundation for future growth.

Requirements

Minimum 3 years’ experience in digital marketing, eCommerce, website management, or related roles.
Hands-on experience managing website content, digital marketing campaigns, and online merchandising.
Experience with content management systems and eCommerce platforms.
Strong understanding or customer experience, conversion optimization, and digital commerce best practices.
Experience with WordPress and WooCommerce.
Experience with Shopify, Shopify Plus, BigCommerce, Magento, or other similar eCommerce platforms.
Experience with email marketing and automation platforms.
Strong understanding of SEO, keyword search, technical SEO fundamentals, and content optimization strategies.
Experience using Google Analytics, Google Search Console, SEMrush, or similar performance measurement tools.
Experience participating in website redesigns, platform migrations, or digital transformation initiatives.
Experience working with consumer brands, retail, specialty food, gourmet gifting, or direct-to-consumer businesses.

Responsibilities

Maintain, update, and optimize company websites and digital properties.
Manage product content, promotions, merchandising, pricing, and online inventory presentation.
Build impactful landing pages and digital experiences that align with established brand standards.
Monitor website performance and identify opportunities to improve customer engagement, conversion, and revenue.
Support ongoing website enhancements, testing, and digital growth initiatives.
Develop and execute email marketing campaigns, customer retention programs, and promotional initiatives.
Manage and support social media content and digital communications.
Assist with content creation, promotional campaigns, seasonal marketing efforts, and brand storytelling.
Support SEO, paid media, and digital customer acquisition initiatives.
Ensure all digital touchpoints consistently reflect the quality, heritage, and values of the S. Clyde Weaver brand, following brand guidelines.
Develop and improve customer experiences from website entry through checkout and post-purchase communications.
Champion a seamless customer journey across eCommerce, retail locations, and farmers market channels.
Monitor industry trends, consumer behavior, and best-in-class digital experiences across specialty food, gourmet gifting, direct-to-consumer, and retail food brands.
Regularly evaluate competitor websites, email programs, content strategies, and customer experiences to identify opportunities for continuous improvement.
Ensure S. Clyde Weaver's online presence remains visually compelling, customer-focused, and aligned with evolving consumer expectations.
Maintain a high level of SEO positioning, and ensure website content, product pages, landing pages, and blog content are optimized to improve organic search visibility and performance.
Utilize analytics and search performance data to identify keyword opportunities, content strategies, and website optimization initiatives.
Work closely with Operations, Customer Service, and Fulfillment teams to support a seamless order fulfillment experience.
Help manage shipping configurations, delivery options, and fulfillment workflows across a broad range of products, including gift boxes, smoked meats, fresh meats, cheeses, and perishable products.
Ensure shipping tables and fulfillment processes remain competitive and aligned with industry best practices across all product categories.
Support initiatives that improve customer satisfaction, operational efficiency, and order accuracy.