eCommerce Marketing Specialist

PAR Technology • Minneapolis, MN

1d • $55,000 - $62,000 • Remote

About The Position

PAR Technology Corporation is seeking an eCommerce Marketing Specialist to support the day-to-day operations, merchandising, and customer experience of their Shopify Plus storefronts. These storefronts are used by franchise operators and restaurant groups to purchase PAR hardware and technology solutions. This role is ideal for a marketer with strong eCommerce fundamentals looking to gain experience in a B2B environment. The specialist will collaborate with various internal teams including Demand Generation, Sales, IT, Data & Systems, and Operations, acting as the main point of contact for storefront-related inquiries.

Requirements

• 2–4 years of experience in marketing, eCommerce, or digital operations.
• Hands-on Shopify experience.
• Comfortable navigating platform settings, third-party apps, and basic storefront configurations without custom coding.
• Highly professional and confident communication skills for interacting with enterprise customers and internal stakeholders at all levels.
• Strong organizational skills and ability to manage multiple requests simultaneously.

Nice To Haves

• Shopify Plus familiarity.
• Exposure to B2B eCommerce or enterprise purchasing environments.
• Familiarity with Salesforce, ERP platforms, or middleware tools.
• Experience working alongside implementation partners, IT teams, or app vendors.
• Understanding of UX/UI best practices and front-end performance basics.

Responsibilities

• Maintain and update PAR's Shopify Plus storefronts, including adding new products, updating listings, and ensuring content is current.
• Support the modernization of existing storefronts through UI improvements and experience audits.
• Create and update storefront assets such as banners, product imagery, and page layouts using tools like Canva.
• Serve as the primary point of contact for franchisee operators and internal teams regarding storefront access, login issues, and purchasing inquiries.
• Troubleshoot issues on behalf of franchisees, diagnosing problems and coordinating with IT or platform support for resolution.
• Manage user access and account setup for enterprise customer groups.
• Translate operator or operational needs into practical storefront solutions, communicating requirements clearly to internal teams.
• Act as a liaison between franchisees' needs, operational requirements, and IT capabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed