Director, Digital and Ecommerce

Rocky Mountain Soap Company•Canmore, AB

5d•CA$130,000 - CA$160,000•Hybrid

About The Position

We're looking for a Director, Digital and Ecommerce to help grow our ecommerce business and level up our digital marketing. This is a hands-on role for an exceptional leader who loves building things, digging into data, and turning insights into clear, practical plans. The Director, Digital and Ecommerce leads ecommerce, technology, and performance marketing with a focus on building a scalable, efficient digital business that drives growth, builds loyalty, and keeps customers (and teams) genuinely happy. This position works Monday through Friday in either a fully remote or hybrid capacity from our workshop in Canmore, Alberta.

Requirements

An exceptional people leader who builds and nurtures teams through results-oriented but empathetic leadership, and a focus on creating clarity and driving accountability amongst teams
A strategic thinker who knows how to prioritize, stay lean, and invest thoughtfully
A strong analyst who’s comfortable digging into performance across the tech stack to deliver meaningful insights
A collaborative partner to brand, creative, product, and operations teams
A clear communicator who makes complex ideas easy to understand
10+ years building and scaling digital commerce businesses with real ownership of technology, revenue and P&L
A proven record of driving growth — scaling fast, fixing what’s broken, or building from the ground up
Strong experience running performance marketing at the execution level
Candidates must be legally authorized to work in Canada.

Nice To Haves

Experience in beauty, wellness, or consumer brands is a plus
Experience in high‑growth or early‑stage environments strongly preferred

Responsibilities

Build, develop, and lead the digital team (4-6 direct reports) with clear goals, trust, and empathy
Comfortably move between strategy and execution when needed
Collaborate closely with cross functional leaders across marketing, retail, operations and production to deliver on shared goals
Mentor the Customer Experience (CX) Manager so that the frontline team feel as supported as the customers they serve
Plan and manage in-house developer capacity to deliver infrastructure improvements and theme/front-end code against a clear roadmap
Own Ecomm revenue, profit, and budget
Work alongside Sales Planning to lead forecasting, budgeting, and performance tracking
Identify and unlock new growth opportunities across channels, lifecycles, and platforms
Build and maintain clear dashboards, KPIs, and a unified analytics and attribution setup, to translate data into insights that people can use to make smart decisions
Identify opportunities to connect with our customers and drive first purchases, repeat frequency and loyalty, across the current and future digital ecosystem
Lead conversion rate optimization and basket building opportunities
Own the Ecomm tech stack and roadmap for future improvements
Direct performance marketing strategy and execution across paid channels
Optimize customer acquisition channels and efficiencies to drive scalable incremental growth
Work alongside the Senior Director, Marketing & Brand to shape the end-to-end customer journey, balancing performance with brand experience, as you grow repeat rate and lifetime value
Own our ecommerce platforms, websites, and core digital infrastructure, keeping things stable, scalable and cost-effective
In partnership with the Executive Team, lead IT on platform decisions and long-term tech roadmap
Oversee our cyber-security needs, working with internal and external partners
Lead our digital commerce strategy across potential platforms (marketplaces, TikTok Shop, and retail digital partners) ensuring consistent storytelling and conversion
Support an evolving AI strategy that prioritizes human connections over shortcuts