Digital Marketing & Analytics Specialist

Family HealthCare Network•Visalia, CA

8h•$27 - $38•Onsite

About The Position

The Digital Marketing & Analytics Specialist is responsible for performing digital marketing & analytics-related duties on a professional level in various functional areas, including assisting in delivering value and performance of the organization’s brand, services, digital marketing initiatives, and programs.

Requirements

Possesses specific advanced knowledge and skills, including written and verbal communication skills, computational, computer and technical skills, and mathematical knowledge frequently acquired through the completion of a Bachelor’s degree with a recognized major or comparable experience.
A combination of relevant experience and completion of a high school diploma with a minimum cumulative GPA of 2.5, or General Educational Development (GED) with a minimum overall score of 162.5, and healthcare-related knowledge frequently acquired through completion of a trade school, para-professional, or certificate-type program.
Two years of progressive responsibility in functional areas of Marketing and Digital Analytics.
Administrative knowledge of marketing technologies, advanced knowledge of all social media platforms and data analytics, and advanced knowledge of Google Business Listings, Google Reviews, and spreadsheets.
Ability to create highly complex documents in Microsoft Word, including linking multiple files and embedding objects linked to other documents.
Ability to use advanced functions of Microsoft Excel, such as to create and manage databases, including creating standardized reports, or link multiple worksheets and workbooks.
Ability to develop sophisticated presentations in Microsoft PowerPoint, including the use of embedded objects, transitions and other elements.
Advanced knowledge in Adobe Creative Suite and Canva required.
Valid CA driver’s license.
Job duties require compiling and analyzing information prepared in effective written form, including correspondence, reports, articles or other documentation.
Duties require preparation and execution of presentations to large groups.
Effectively conveys technical information to non-technical audiences.
Regularly required to sit and use repetitive hand movement to type and grasp.
Frequently required to stand or walk.
Must occasionally lift and/or move up to 20 pounds.
Dependent upon assignment, the employee may be required to travel across multiple sites.

Nice To Haves

If an individual has completed a degree at a higher level than required by the role and had a stronger GPA in that program, they may provide proof of GPA from that degree in lieu of the high school diploma or Bachelor’s degree.

Responsibilities

Conducting research and reporting on analytics related to digital marketing trends.
Conducting research and reporting on competition in the marketplace for strategic benchmarking.
Conducting research and reporting on analytics for all digital marketing platforms, including but not limited to social media platforms, Google Business Profiles, LocaliQ Agency Digital Advertising, website data, etc.
Reporting digital advertising performance metrics and recommending messaging realignment on underperforming marketing campaigns and initiatives.
Creation of multiple digital ad sizes and formatting for paid digital display ads, social media ads, OTT ads, etc.
Producing and editing reels and video shorts to be used on multiple media platforms to increase reach, engagement, and conversion rates.
Production and publicizing of social media stories.
Making recommendations to the Marketing & Communications Manager based on analytics and data metrics, resulting in the execution of high-performing digital marketing campaigns.
Reviewing social media accounts daily, weekly, monthly, quarterly, and annually to ensure functionality and accuracy and recommend any needs for adapting paid advertising.
Identifying underperforming digital campaigns and making recommendations for realigning initiatives for high-performing content.
Managing strategic social media output.
Managing the social media scheduling platform.
Building strategic digital campaigns and initiatives and coordinating with Graphic Designer, LocaliQ Agency, and all affected contributors.
Elevating social media presence by engaging with our profiles and post comments, and sharing relatable non-FHCN generated posts and pages.
Engaging with all social media comments by responding, liking, and/or seeking additional feedback.
Tracking and engaging with non-FHCN-generated content that FHCN may be tagged in or included in.
Ensuring optimal functionality of the FHCN website and patient user experience (UX).
Tracking ADA compliance, making policy updates, and ensuring the website is compliant using the Monsido platform and following the standards of Web Content Accessibility Guidelines (WCAG) AA.
Tracking and implementing SEO edits and content to optimize website traffic and engagement.
Acting as liaison with FHCN’s webmaster to make all edits and updates to FHCN’s website.
Maintaining accuracy of FHCN hours, services, and special programs through various platforms.
Updates content, news, and press releases, including hours of operation on FHCN’s website.
Ensures Google listings are current with expansions of new services and health centers.
Updates Company monitors to promote internal marketing strategies and employee engagement.
Maintains accurate listings of signage at health centers and conducts walk-throughs.
Adhering to the Attendance and Absenteeism Policy, recognizing that regular attendance is considered an essential function of all FHCN positions.
Ability to present to and work at any FHCN location, both at the beginning of a shift or during a shift, based on business need.
Performs other duties as assigned.