Digital Marketing Analyst

Maxwood Furniture•Charleston, SC

2d•Onsite

About The Position

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We’re passionate about creating an inspiring and engaging shopping experience for our customers, bringing their home décor dreams to life with stunning, on-trend pieces. We are seeking a new member to join our Ecommerce team. Are you ready to be part of something amazing? Role Overview The Digital Marketing Analyst is responsible for monitoring, analyzing, and reporting on marketing performance across channels to support data-driven decision-making and business growth. This role partners closely with Marketing, Ecommerce, Finance, Product Development, and other cross-functional teams to identify trends, measure performance, and provide actionable insights that improve marketing efficiency and effectiveness. The ideal candidate is analytical, detail-oriented, and passionate about using data to solve problems. They thrive in a fast-paced environment and enjoy translating complex information into meaningful business recommendations.

Requirements

Bachelor's degree in Marketing, Business, Mathematics, Data Science, Computer Science, or a related field.
2+ years of experience in a marketing or marketing-related role.
2+ years of experience in an analyst or analytics-related role.
Strong understanding of marketing and ecommerce performance metrics.
Experience with platforms such as GA4, Meta, Shopify, or similar marketing technologies.
Proficiency with reporting and business intelligence tools such as Power BI, Looker, Tableau, or similar platforms.
Strong analytical and problem-solving skills with a quantitative mindset.
Excellent communication and organizational skills.
Ability to organize and prioritize workload based on business needs.
Ability to adapt quickly and manage changing priorities.

Nice To Haves

Experience within an ecommerce environment.
Knowledge of or experience with ecommerce marketplaces.
Experience supporting digital marketing, paid media, or customer acquisition initiatives.

Responsibilities

Monitor marketing performance across channels through full-funnel KPIs, trend and seasonality analyses, and ad hoc reporting against marketing investments, resource allocation, and channel projections.
Analyze and communicate key performance metrics including traffic, ROI, LTV, conversion rate, spend efficiency, and overall marketing performance.
Identify trends, opportunities, and risks across marketing channels and provide actionable recommendations.
Collaborate with cross-functional teams including Channel Management, Product Development, Finance, Content, and Marketing to support the development and implementation of data-driven initiatives.
Ensure alignment between reporting, business objectives, and marketing strategies.
Communicate insights, recommendations, and performance updates to stakeholders across the organization.
Utilize existing data infrastructure to build, maintain, and enhance reports and dashboards that support marketing initiatives and business goals.
Support reporting needs across departments and provide ad hoc analyses as required.
Ensure data accuracy and consistency across reporting platforms.
Create and maintain Standard Operating Procedures (SOPs) between the Analytics team and dependent departments.
Identify opportunities to improve reporting processes, workflows, and operational efficiency.
Demonstrate knowledge of and support company vision, values, standards, policies, procedures, operating instructions, and confidentiality standards.