Digital Marketing Advisor

Asbury Automotive Group • Sandy Springs, GA

8d • Onsite

About The Position

The Digital Marketing Advisor creates, customizes and manages the dealerships website including the appearance, functionality, postings, on-line specials and incentives. Duties/Responsibilities Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager as well as maintain a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional & digital initiatives Gathers special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums Improves the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs Works proactively with the General Manager’s to coordinate & build a cohesive multichannel digital and traditional marketing message for each department across every dealership Works with Regional Digital Managers to create ROI reports & provide other analyses to dealers on a monthly basis Confidently and intelligently speaks about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects & Facebook initiatives Coordinates with GM’s and RDM’s to optimize and report out on 3rd party endemic sites Creates basic HTML e-blast templates, and help stores market to their database Submits sites and assets to OEM & FTC compliance regulations Performs other related duties to benefit the mission/vision of the organization

Requirements

• Expertise in graphic design, ability to utilize Adobe Photoshop and other design software required
• Proficient in HTML and CSS
• Excellent on-site SEO knowledge
• Website optimization understanding of platforms such as Dealer.com and CDK
• Self-starter manages time and conditions
• Conducts themselves professionally at all times and works well under pressure
• Good interpersonal skills and ability to work successfully in a team environment

Responsibilities

• Manages all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager
• Maintain a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins
• Creates COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership’s traditional & digital initiatives
• Gathers special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums
• Improves the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs
• Works proactively with the General Manager’s to coordinate & build a cohesive multichannel digital and traditional marketing message for each department across every dealership
• Works with Regional Digital Managers to create ROI reports & provide other analyses to dealers on a monthly basis
• Confidently and intelligently speaks about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects & Facebook initiatives
• Coordinates with GM’s and RDM’s to optimize and report out on 3rd party endemic sites
• Creates basic HTML e-blast templates, and help stores market to their database
• Submits sites and assets to OEM & FTC compliance regulations
• Performs other related duties to benefit the mission/vision of the organization

Benefits

• Weekly pay
• Paid holidays & paid time off
• Paid training
• Stock Awards (select management and front-line team member’s eligible)
• Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
• Up to 12 weeks paid pregnancy leave (disability leave)
• Paid Parental Leave
• Health savings
• Flex spending accounts (tax free)
• Short-term and Long-term disability plans
• Life Insurance (Whole Life and Term)
• 401k with company match
• Digital career path tool to assist with career development
• Continuous training through Asbury's Internal Learning Management System
• Professional growth and development opportunities
• Student loan relief resources
• Employee assistance program
• Employee discounts on parts and service repairs
• Scholarship awards
• Opportunities to join our community service initiatives, which includes paid volunteer hours
• Aggressive Employee referral program with bonus opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level