Marketing Advisor

407 ETR • Vaughan, ON

4d • CA$95,000 - CA$120,000 • Onsite

About The Position

407 ETR is seeking a Marketing Advisor to lead the planning, execution, and optimization of promotions and loyalty initiatives that drive customer engagement, revenue, and long-term value. This role is ideal for a self-driven, strategic individual contributor who can operate with a high degree of autonomy while collaborating cross-functionally. The successful candidate brings strong analytical thinking and hands-on campaign expertise, combined with the ability to proactively identify opportunities, shape strategies, and drive continuous improvement across marketing initiatives.

Requirements

• Highly self-motivated and proactive, with the ability to take ownership and deliver results independently.
• Strong analytical capabilities with experience translating data into clear, actionable insights and strategic direction.
• Excellent communication skills, with the ability to influence stakeholders and tell a compelling performance story.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities.
• Proven ability to collaborate effectively while maintaining accountability as an individual contributor.
• Demonstrated growth mindset, curiosity, and continuous improvement orientation.
• Comfortable navigating ambiguity and driving clarity in evolving environments.
• University degree in Business, Marketing, or a related field; MBA is an asset.
• 8+ years of progressive marketing experience, with a strong focus on promotions, lifecycle, and loyalty initiatives.
• Proven experience operating as an independent contributor within cross-functional teams.
• Experience with Salesforce Marketing Cloud; certifications (e.g., Email Specialist) are an asset.
• Strong critical thinking, problem-solving, and project management capabilities.
• Comfortable working with evolving technology, data environments, and marketing tools.

Nice To Haves

• MBA is an asset.
• Experience in leading and optimizing loyalty programs strongly preferred.
• Familiarity with Loyalty Management Systems (LMS) is considered a strong asset (e.g., SFDC LMS, building loyalty campaigns and accelerators within LMS), but not required.

Responsibilities

• Lead the end-to-end planning, execution, and optimization of promotions and loyalty campaigns across customer segments and channels.
• Act as a self-starter, independently identifying opportunities, proposing solutions, and driving initiatives forward.
• Develop clear, insight-driven marketing briefs, and oversee campaign setup, QA, and execution with strong attention to detail.
• Analyze campaign performance, customer behavior, and trends to deliver actionable insights and strategic recommendations that drive revenue and customer value.
• Own performance tracking and deliver clear, concise reporting and narratives to stakeholders, linking results to business outcomes.
• Partner cross-functionally with Data, Analytics, Communications, Customer Service, and Technology teams to deliver integrated marketing initiatives.
• Champion a test-and-learn mindset, developing and scaling experiments that improve personalization, engagement, and effectiveness.
• Proactively identify and implement process improvements, enhancing tools, workflows, and campaign delivery efficiency.
• Translate customer needs and business objectives into well-defined requirements and use cases, informing prioritization, solution design, testing, and launch.
• Act as a thought partner to stakeholders, contributing to the evolution of promotions and loyalty strategies.

Benefits

• Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior