Digital Marketing Advisor

Federal Express Corporation•Collierville, TN

1d•$7,094 - $15,607•Remote

About The Position

Under minimal supervision, plans and executes digital product strategy, technology/product development, technology and/or product support and/or customer engagement strategies in support of the company’s product and service portfolio. The Digital Marketing Advisor will serve as a content lead for the Content Marketing team, contributing to content creation across social media, short and long-form content, web pages, presentations, and interactive experiences. This role is critical to growing a portfolio of content programs and campaigns across the customer journey.

Requirements

Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.
Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
Technical acumen.
Strong collaboration, communications and analytical skills.

Nice To Haves

A related Master’s Degree equals two (2) years experience.

Responsibilities

Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience.
Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs.
Provides subject matter expertise to support strategic priorities.
Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
Perform other duties as assigned.
Serve as a content lead for the Content Marketing team, contributing to content creation across social media, short and long-form content, web pages, presentations, and interactive experiences.
Grow a portfolio of content programs and campaigns across the customer journey.