Digital Marketer

Pacific Health Group•San Diego, CA

9d•$70,400 - $78,800•Hybrid

About The Position

The Digital Marketer will be responsible for creating, implementing, and optimizing Pacific Health Group’s online marketing strategy to amplify our mission, engage target audiences, and drive participation in our programs. This role blends creative storytelling with data-driven strategy—leveraging social media, email marketing, paid advertising, and website optimization to connect communities with our life-changing healthcare services. You will collaborate closely with leadership, outreach teams, and our in-house creative team to ensure our digital presence reflects our brand values and directly supports organizational goals.

Requirements

3–5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission-driven sectors.
Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram.
Proficiency with email marketing tools (e.g., Mailchimp, Constant Contact) and social media management platforms (e.g., Hootsuite, Buffer).
Strong writing and editing skills for digital content.
Working knowledge of SEO best practices and Google Analytics.
Ability to interpret data and make data-driven marketing decisions.
Must be willing to work occasional evenings and weekends as needed.

Nice To Haves

Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.

Responsibilities

Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.
Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings.
Plan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements.
Develop brochures, posters, banners, and other physical materials to support outreach teams and event promotion.
Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories.
Manage vendor relationships for printing, signage, and promotional merchandise.
Ensure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve.
Track the reach, response rates, and overall ROI of traditional campaigns, using insights to guide future strategies.
Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact.
Write, edit, and publish content across social platforms, email newsletters, and website pages.
Partner with the Publicist and Graphic Designer to produce engaging visuals, videos, and stories for campaigns.
Maintain a consistent brand voice and style across all digital channels.
Oversee daily posting, engagement, and monitoring on platforms including Facebook, Instagram, LinkedIn, and emerging channels.
Develop strategies to increase followers, shares, and positive engagement.
Respond to comments, messages, and inquiries in a timely, professional manner.
Track and report on key performance indicators (KPIs) for all campaigns.
Analyze campaign data to make informed recommendations for improving reach, conversions, and ROI.
Conduct A/B testing to refine ad creative, messaging, and targeting.
Optimize web pages and blog posts for search engine visibility.
Collaborate with web developers to ensure the site is user-friendly, accessible, and aligned with marketing goals.
Update landing pages and service information as needed.

Benefits

160 Hours of Paid Time Off (PTO)
12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment
4 Paid Volunteer Hours per Month to support causes you care about
Bereavement Leave, including Fur Baby Bereavement
90% Employer-paid Employee-Only Medical Benefits
Flexible Spending Account (FSA)
Short-Term & Long-Term Disability | AD&D
Employee Assistance Program (EAP)
401(k) with Company Match
Monthly Stipend
Opportunities for professional development and internal growth
Employee Discounts via Great Work Perks and Perks at Work
Quarterly In-Person Events