Digital Marketer

Samsung•Plano, TX

6d•Onsite

About The Position

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. The Digital Marketer is part of the team who leads, develops and executes innovative digital marketing strategies to drive brand awareness, engagement, and conversion for our product portfolio. These roles will focus on leveraging data-driven insights to optimize campaigns across digital channels, ensuring alignment with Samsung's brand standards and business objectives.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
5-15 years of experience in digital marketing, with a focus on social media and paid media campaigns.
Proven track record of managing successful digital marketing campaigns for consumer electronics or similar industries.
Strong analytical skills with experience in data-driven decision-making.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Adobe Campaign Manager).
Strong analytical and quantitative skills, including the ability to analyze reports, campaign performance, and synthesize recommendations.

Responsibilities

Develop and execute end-to-end digital marketing campaigns for our products, including social media, email marketing, and paid media strategies.
Collaborate with cross-functional teams to create compelling content that aligns with product launches and key business events.
Analyze campaign performance metrics to identify trends, optimize strategies, and deliver actionable insights.
Manage agency partnerships to ensure seamless execution of marketing initiatives.
Stay updated on industry trends and emerging technologies to maintain a competitive edge in digital marketing.