Digital Manager

Stantec•Miami, FL

About The Position

The Digital Marketing Manager Operations sets the strategy, roadmaps, governance, and operating model for the data, CRM, technology, website, and operational capabilities that underpin Stantec’s enterprise digital marketing ecosystem. The role leads marketing data and insight, CRM and marketing operations, and website and digital experience, setting priorities and investment direction across these interconnected capabilities to enable connected, scalable, audience-led, and measurable marketing. Working closely with Marketing, IT, Data, and Analytics teams, the role owns the integrated marketing technology and AI roadmap and makes strategic recommendations about where Stantec should invest, simplify, or evolve its digital marketing ecosystem. The position also leads and develops a specialist team and advances digital marketing capabilities and ways of working across a complex global, matrixed organization.

Requirements

Degree or equivalent experience in marketing, digital, technology, data, business, or a related discipline.
10+ years of progressive experience in digital marketing operations, marketing technology, CRM, digital experience, marketing data, or related disciplines.
Significant experience leading multidisciplinary digital teams and developing specialist capability.
Demonstrated success developing and executing integrated enterprise digital or marketing technology strategies and roadmaps.
Proven experience building, evolving, or transforming digital marketing capabilities, platforms, operating models, and ways of working.
Strong experience with CRM and marketing automation.
Demonstrated experience with marketing data, analytics, and reporting environments.
Experience owning or influencing enterprise website strategy, UX, and digital development roadmaps.
Demonstrated ability to make strategic prioritization and investment decisions across competing digital, data, and technology requirements.
Proven ability to advise, influence, and constructively challenge senior stakeholders across Marketing, IT, Data, and specialist partner teams.
Experience managing resources, budgets, vendors, and external partners against strategic priorities.
Strong strategic understanding of digital marketing operations, marketing technology, and data.
Deep understanding of CRM, segmentation, marketing automation, and personalized marketing.
Strong understanding of website strategy, UX, digital analytics, and digital development processes.
Working knowledge of data integration, business intelligence, privacy, and responsible AI governance.
Strong product, roadmap, investment prioritization, and commercial decision-making capability.
Ability to translate complex marketing objectives into clear technology, data, and platform requirements.
Strong strategic judgment and ability to navigate ambiguity, competing priorities, and complex stakeholder needs.
Excellent people leadership, stakeholder management, adoption, and influencing capability.
Demonstrated ability to lead enterprise change and build alignment across Marketing, IT, Data, and technology stakeholders.
Ability to balance innovation with scalability, governance, data quality, privacy, and operational sustainability.

Nice To Haves

Experience in a complex global or matrixed organization.
Experience with HubSpot or a comparable enterprise CRM and marketing automation platform.
Experience with Power BI or comparable business intelligence tools.

Responsibilities

Define the strategy and roadmap for marketing data, reporting, and insight, ensuring priority data is integrated, governed, and available for decision-making.
Set the strategic direction for marketing reporting and business intelligence, including continued development of Power BI and integration of new data sources.
Set and lead enterprise CRM and marketing operations strategy, developing CRM, audience data, segmentation, automation, and personalized marketing as enterprise capabilities.
Establish governance, standards, and adoption approaches to scale CRM and marketing automation across a complex global organization.
Set and own the strategy, product roadmap, and investment priorities for the enterprise website and related digital experiences, balancing audience needs, business priorities, and performance insights.
Partner with IT and development teams to translate enterprise marketing priorities into scalable technology and digital experience solutions.
Own the enterprise marketing technology roadmap and recommend technology investment, integration, simplification, and lifecycle management priorities.
Set the strategic direction for responsible AI adoption in marketing, identifying opportunities to improve insight, planning, personalization, automation, and efficiency.
Partner across Content Marketing, Performance Marketing, IT, Data, and Analytics to create connected audience and digital experiences.
Advise senior marketing, business, and technology leaders on digital capabilities, investment priorities, and emerging opportunities.
Lead, develop, and inspire a high-performing specialist team; manage priorities, resources, budgets, and external partners.
Lead the evolution, adoption, and transformation of digital marketing capabilities and ways of working across a complex global and matrixed organization.