Digital Manager

Nexstar Media Group, Inc.•Birmingham, AL

About The Position

The Digital Manager is responsible for the daily management and training of web producers, web reporters, and social media producers in a local newsroom. The role oversees and improves how digital editorial content is packaged and distributed across Nexstar’s network of sites and media platforms, with the goal of increasing user interaction and traffic, particularly among in-DMA users. The Digital Manager serves as an audience expert, works to grow distribution platforms and readership, and may support multiple websites according to regional needs. The position also requires creating high-performing content as needed.

Requirements

Five years of experience gathering or producing news and information, including three years working primarily on the web.
Experience building online databases, such as investigative, election, or weather databases.
Knowledge of SEO best practices and AP Style.
Flexibility to work across multiple websites while balancing in-market needs.
Organized, technically capable problem solver and quick decision maker.
Enjoys working in teams and has excellent interpersonal skills.
Ability to learn new technology independently and quickly.
Ability to take direction and implement new ideas quickly.
Comfort adapting to an evolving industry and thriving under pressure.
Self-motivated, competitive, and assertive, with the ability to balance multiple competing projects and priorities.
Schedule flexibility, including nights and weekends.
Strong understanding of Google Analytics.
Proficiency in MS Office.
Bachelor's degree.

Nice To Haves

Chartbeat experience.
HTML experience.
CSS experience.
Photoshop experience.

Responsibilities

Attend local editorial meetings and serve as a bridge between broadcast and digital teams in the local newsroom.
Train, coach, and manage a team of local digital journalists.
Perform regional tasks across multiple websites according to strengths and regional needs.
Write engaging headlines and package content to increase pageviews, pageviews per visitor, and time on site.
Work with web producers to maintain a steady stream of interesting content, package it interactively, and promote it to generate reader interest.
Evaluate website traffic trends to guide daily content decisions and longer-term content development aimed at growing in-DMA traffic.
Lead the team member responsible for planning and implementing special coverage projects, including severe weather, breaking news, and enterprise digital content databases and projects.
Monitor major news websites, local and state news websites, blogs, and social media for breaking news and trending topics.
Promote news content on social media.
Create high-performing content as needed.