Digital Integration Manager (PH)

The Walt Disney Company • Glendale, CA

5d • Hybrid

About The Position

The Digital Integration Manager – Content Strategy will serve as the Disneyland Resort (DLR) liaison for TWDC Digital Marketing and Global Disney Experiences (DX) Public Relations, responsible for developing and implementing integrated DX digital content strategies in support of the DLR business. The ideal candidate will be a solution-oriented leader with proven ability to effectively partner in a highly matrixed organization.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years of experience in a role within public relations, marketing, or a related field, with a proven track record in complex projects.
• Strong leadership and relationship building skills.
• Proficient in public relations/marketing project management and coordination.
• Extensive understanding of public relations strategies, content creation, and marketing operations.
• Knowledgeable about current social media trends and able to translate that into engaging content and earned/owned media efforts with a focus on ROI
• Ability to work outside of business hours and some weekends as business needs require for video shoots, content capture and panelist training.

Nice To Haves

• Familiarity with Disney Experiences and related marketing strategies is a plus.

Responsibilities

• Collaborate with site/portfolio partners to develop a keen understanding of their business, build strategic internal relationships, and provide effective digital strategies
• Facilitate key stakeholder integration and collaboration (site/portfolio project owners, editorial leads, program leads, creative leads, etc.) to drive efficient and aligned digital support – from planning and ideation to developing holistic DX digital content strategy for creative execution and distribution
• Provide platform relevancy guidance to support successful outcomes for all variations of projects, campaigns, and initiatives
• Work with public relations/ public affairs teams to ensure alignment with key franchise and campaign initiatives and/or site launches, and identify #DisneyCastLife opportunities and extensions
• Represent segment-level perspective to cultivate and build upon site/portfolio strategies and creative ideas
• Lead discussions between creative team, site/portfolio partners, and other key partners (Marketing, Entertainment, Walt Disney Imagineering, Food & Beverage, Corporate Alliances, etc.) to formulate content ideas and facilitate concept approval
• Assist as or identify an on-site strategy director for media events, photo/video content shoots, and other stakeholder engagements
• Report out on program successes and opportunities to drive site/partner business result

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level