Digital Growth & Optimization Manager

LUXOME•Birmingham, MI

6d•$100,000 - $120,000•Onsite

About The Position

Luxome is a direct-to-consumer luxury comfort brand. Since launching in 2018, we've served over 600,000 customers and earned more than 30,000 reviews at a near-5-star average, primarily through luxome.com. We're hiring a hands-on growth manager who starts in our ad accounts, learning how they work and which metrics really matter, then takes on A/B and on-site testing and helps us automate the tedious parts of the job. You'll work directly with our Founder & CEO, learn how we think about growth, and take on more of the strategy as you grow. Above all, you learn fast and you're deeply tech savvy. Everything in this role builds on those two things, and the right person will grow into a standout growth leader within a couple of years. We also work differently from most brands our size. AI is already part of how we run the business, and we're building AI tools to automate the tedious parts of running our ad accounts: bulk changes, holiday updates and routine optimizations. You'll help build the automation tools alongside our Founder & CEO, then take them over.

Requirements

3+ years in growth, performance marketing or eCommerce, ideally at a direct-to-consumer brand
Hands-on experience managing Google Ads and/or Meta Ads accounts
Proof that you learn fast: a tool, platform or skill you picked up quickly and put to real use
Strong analytical skills: comfortable in GA4 and spreadsheets, and able to dig into data to find the real answer
Tech and AI savvy: you already use AI tools such as Claude or ChatGPT in your daily work, and you pick up new platforms quickly
Able to commute to our Birmingham, MI office 5 days per week

Nice To Haves

Incrementality or geo-holdout testing
SQL
Email and lifecycle analytics (Klaviyo or similar)
A/B or on-site testing experience (Intelligems or similar)
Shopify experience
Experience building automations, scripts or AI workflows

Responsibilities

Working across Google, Meta and our other media channels: launching and updating campaigns and ads, keeping product feeds, tracking and accounts healthy, and learning which metrics really matter and why
Running A/B and on-site tests with Intelligems: landing pages, offers and the site experience, from setup to readout
Turning analytics into improvements across the customer lifecycle: media, email, loyalty and site performance. Our data is already connected to AI, so your time goes to finding insights and acting on them, not building reports
Working alongside the Founder & CEO on media strategy and account structure, and taking on more of it over time
Helping build the AI tools that automate bulk changes, holiday updates and routine optimizations, then owning and improving them and checking their work closely before anything goes live
Working with our design and marketing teams on the ad calendar, creative briefs and launches