Digital Growth Manager

American Financing Corporation•Aurora, CO

1d•Hybrid

About The Position

At American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo. See what it's like to work for a national mortgage lender that truly values its employees. Wherever your passions lie, you can find rewarding work and new opportunities here. Casual work environment Hybrid schedule for local employees Family-owned, Customer-focused Denver Post Top Workplace Top 50 Family-Owned Business Best of Colorado Business Inc. 5000 Fastest-growing Private Company. We are seeking a data-obsessed Growth Marketing Manager to own the full funnel of our digital presence. You will be responsible for how the world finds us—whether through traditional search engines or emerging AI discovery tools—and ensuring that once they land on our site, they stay there. You will bridge the gap between technical SEO, creative landing page design, and deep-dive data analytics.

Requirements

3–5 years of experience in Growth or Performance Marketing.
Expert-level knowledge of Ga4, Search Console, SEMRush/Ahrefs, and landing page builders (e.g., Unbounce, Webflow, or Instapage).
Ability to turn raw data into actionable spreadsheets and executive dashboards.
Familiarity with how Large Language Models (LLMs) index information and how to optimize for "AI-driven search."
Basic understanding of HTML/CSS/JS and how they impact site speed and SEO.

Responsibilities

Lead SEO strategy (on-page, technical, and backlink) and pioneer our GEO strategy to ensure our brand is cited by AI platforms like Perplexity, Gemini, and ChatGPT.
Build, test, and optimize high-converting landing pages. You’ll run A/B tests on everything from headlines to CTA button colors.
Manage organic growth channels and oversee (or coordinate) paid traffic campaigns to ensure a healthy ROI.
Maintain our tracking stack (Google Analytics 4, GTM, Pixel tracking). You won't just report "what" happened, but "why" it happened and what we should do next.
Tailor content and traffic strategies based on geographic performance data to maximize local market penetration.