Digital Marketing & Growth Manager

Smith Clinesmith • Dallas, TX

20h

About The Position

At Smith Clinesmith, we believe there is a “Third Way” in the legal profession — building a career where you can do well financially while doing meaningful work that genuinely helps people. We are a nationally recognized plaintiffs’ litigation firm focused on nursing home abuse and neglect cases. Our mission is simple: protect vulnerable people, hold corporations accountable, and deliver justice for families. We are looking for a high-level Digital Marketing & Growth Manager to oversee and optimize our paid advertising, social media presence, and digital lead generation efforts across multiple markets. This is not an entry-level marketing position. We are looking for someone who understands performance marketing, data, creative strategy, and how to generate measurable case acquisition results.

Requirements

• Experience managing PPC and paid social campaigns with real budget responsibility
• Strong understanding of Meta Ads Manager and Google Ads
• Experience with conversion tracking, analytics, and reporting
• Understanding of lead generation funnels and performance optimization
• Strong communication and organizational skills
• Ability to work independently and move quickly

Nice To Haves

• Experience in legal marketing or other high-value lead generation industries is a major plus

Responsibilities

• Manage and optimize PPC campaigns across Google Ads and related platforms
• Build, manage, and scale Facebook and Instagram advertising campaigns
• Oversee social media strategy and content execution
• Monitor campaign analytics, KPIs, and ROI
• Coordinate with intake and leadership teams to improve lead quality and conversion
• Create and test ad copy, landing pages, and creative concepts
• Develop retargeting and audience segmentation strategies
• Manage relationships with outside vendors, media buyers, and creative partners when needed
• Stay current on digital marketing trends, platform changes, and best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed