Lead, Digital Customer Growth

AT&T•Bothell, WA

4d•$143,800 - $215,800•Onsite

About The Position

Drive digital customer growth by leading site merchandising and mobile app experiences that deliver best-in-class, personalized journeys. This role ensures the right content, offers, and experiences reach customers at the right moment advancing AT&T’s purpose of connecting people to greater possibility while improving digital adoption.

Requirements

Bachelor’s degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.

Responsibilities

Own the end-to-end digital experience across web and app, delivering cohesive, customer-first journeys grounded in data and insights.
Lead visual merchandising and content strategy across key journeys to create intuitive, seamless experiences that guide customers to the right products and solutions.
Define messaging hierarchy, prioritization, and content strategy to ensure clear, compelling, and consistent storytelling across touchpoints.
Partner cross-functionally to align on customer-focused messaging that simplifies decisions and drives action.
Partner with App & Personalization teams to develop in-app merchandising and marketing strategies.
Optimize mobile-first campaigns and experiences to drive measurable growth, engagement, and conversion through targeted, relevant interactions.
Leverage advanced analytics to monitor performance, identify opportunities, and continuously improve outcomes.
Lead a structured test-and-learn agenda with hypothesis-driven experimentation (A/B testing) to accelerate innovation and conversion gains.
Partner across Marketing, Consumer Technology, Product, Personalization, and Analytics to enable dynamic, audience-based experiences.
Drive alignment on priorities, strategy, and execution to deliver integrated, high-impact outcomes.
Identify and champion new capabilities that enhance the digital experience (e.g., personalization, cross-sell, AI-driven journeys).
Influence product and technology roadmaps to unlock growth and elevate customer experiences.
Lead planning, prioritization, and execution across campaigns and site/app updates, ensuring timely, high-quality delivery.
Leverage CMS tools and streamlined workflows to drive speed, accuracy, and scalable execution.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone