Digital Fundraiser

Amazon Watch•Oakland, CA

10d•$85,000 - $95,000•Remote

About The Position

The Amazon has reached a critical ecological tipping point, and saving it requires bold, urgent action. At Amazon Watch, we work in direct partnership and solidarity with Indigenous peoples to defend millions of acres of rainforest, halt climate collapse, and hold governments, corporations, and financial institutions accountable. As Digital Fundraiser, you’ll hold the keys to our donor acquisition, retention, and growth. You won’t just manage campaigns - you’ll experiment, optimize conversion funnels, and turn digital interest into sustained philanthropic support. If you are a unique and powerful mix of strategist, analyst, fundraiser, and digital marketer, this is your invitation to make a high-stakes, real-world impact.

Requirements

5+ years of experience in digital fundraising, online marketing, audience development, or related fields
Demonstrated ability to build consensus and project manage effectively with a wide range of internal stakeholders
Experience with list-building using both organic and paid acquisition channels, with emphasis on reaching new audiences and building and fostering long-term engagement
Experience successfully managing online fundraising campaigns and contributing to increased revenue growth over time
Familiarity with digital engagement metrics and experience with using data and analytics to evaluate and improve digital campaigns
Strong understanding of email marketing platforms and donor CRMs
Excellent writing, copy editing, and storytelling skills
Strong analytical and project management skills

Nice To Haves

Experience working in environmental, Indigenous rights, climate, social justice, or advocacy organizations
Spanish/Portuguese proficiency
Experience managing digital advertising campaigns
Knowledge of conversion rate optimization and A/B testing
Familiarity with monthly giving and donor lifecycle strategies
Passion and commitment to the mission, vision, and culture of Amazon Watch
A genuine and proven commitment to justice, equity, diversity, inclusion, and accessibility
Collaborative and relationship-oriented; team player
Strategic and entrepreneurial mindset
Creative problem-solver
Strong attention to detail
Comfortable working in a fast-paced advocacy environment

Responsibilities

Develop and execute a comprehensive digital fundraising strategy aligned with organizational goals
Identify opportunities to increase online revenue from individual donors
Establish fundraising goals, performance metrics, and reporting systems
Evaluate and recommend new technologies and digital fundraising tools
Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement
Develop and execute digital fundraising campaigns from conceptualization to delivery and analysis including email copy, custom landing pages, segmentation, deliverability, and performance tracking
In collaboration with the communications team, create content that resonates with our audience and aligns with our brand voice, including engaging copy, and appealing visuals
Partner with the Administrative & Database Specialist and the Web & Online Content Manager to ensure recency and accuracy of data between our email marketing platform and CRM
Develop, segment, and manage email fundraising lists, ensuring targeting and personalized communication based on donor demographics, preferences, and behavior
Identify opportunities for email optimization and implement A/B and conditional content testing to improve performance over time
Develop and implement strategies to significantly grow the organization's email subscriber base
Build acquisition campaigns through mechanisms such as: Digital ad campaigns such as for Meta and/or Google Ad Grants, Social media promotions, Strategic partnerships, Lead generation initiatives, Website conversion tools
Collaborate with the Donor Engagement Manager to build, deploy, and optimize donor journeys for new, recurring, and lapsed donors and subscribers
Lead the growth and stewardship of the organization's monthly giving program
Develop campaigns to recruit, retain, and upgrade recurring donors
Create compelling donor communications and engagement opportunities
Analyze donor behavior and identify opportunities to increase donor lifetime value
Manage and optimize online donation experiences
Improve donation page performance, conversion rates, and user experience
Conduct A/B testing and implement fundraising best practices
Collaborate with the communications team to improve fundraising pathways throughout the site
Ensure donation systems are mobile-friendly and donor-centric
Track and analyze fundraising and audience growth metrics
Produce regular reports on: Revenue performance, Email growth, Conversion rates, Monthly donor acquisition and retention, Return on investment (ROI)
Use data to continually refine and improve fundraising performance.