Digital Experience Strategist

UW Health • Middleton, WI

1d • Hybrid

About The Position

Serve as the lead for UW Health’s primary digital channels. We are seeking a Digital Experience Strategist to lead the day-to-day execution, optimization and ongoing stewardship of site structure, navigation and end-to-end user journeys to ensure high-quality experiences across channels. Apply analytics, audience insights and user experience best practices to inform recommendations and guide execution, while ensuring alignment with WCAG accessibility standards, brand guidelines and enterprise digital standards. Lead and optimize the organization’s primary digital experiences – including websites, navigation and end-to-end user journeys – using analytics, UX best practices and audience insights to improve engagement, reduce friction and support enterprise goals. Partner with cross-functional stakeholders across marketing, IS, operations, clinical teams and HR to translate digital strategy into execution, influence priorities and deliver high-quality, accessible and brand-aligned digital experiences. Drive continuous improvement through governance, SEO/AEO/GEO optimization, experimentation and workflow innovation – including AI-enable publishing processes, A/B testing and digital standards stewardship – while mentoring junior team members and promoting operational excellence.

Requirements

• Bachelor's Degree in Digital marketing, communication, computer science or related field. Four (4) years of relevant experience may be considered in lieu of a degree, in addition to the required experience below
• 3 years experience in digital strategy and/or content management with progressive responsibility, including experience with complex enterprise websites

Nice To Haves

• Experience with healthcare websites
• Experience with testing platforms

Responsibilities

• Lead the day-to-day execution, optimization and ongoing stewardship of site structure, navigation and end-to-end user journeys to ensure high-quality experiences across channels.
• Apply analytics, audience insights and user experience best practices to inform recommendations and guide execution, while ensuring alignment with WCAG accessibility standards, brand guidelines and enterprise digital standards.
• Lead and optimize the organization’s primary digital experiences – including websites, navigation and end-to-end user journeys – using analytics, UX best practices and audience insights to improve engagement, reduce friction and support enterprise goals.
• Partner with cross-functional stakeholders across marketing, IS, operations, clinical teams and HR to translate digital strategy into execution, influence priorities and deliver high-quality, accessible and brand-aligned digital experiences.
• Drive continuous improvement through governance, SEO/AEO/GEO optimization, experimentation and workflow innovation – including AI-enable publishing processes, A/B testing and digital standards stewardship – while mentoring junior team members and promoting operational excellence.

Benefits

• health and dental insurance
• paid time off
• retirement plans
• two-week paid parental leave
• adoption assistance
• Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance.
• Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being.
• Tuition benefits eligibility
• The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level