Digital Experience Manager

Wellstar Health System

23h

About The Position

Wellstar’s Brand and Marketing Team is seeking a collaborative, detail-oriented Digital Experience Manager to support the strategic vision and daily operations of its website and app platforms. Reporting to the Director of Digital Experience, this role supports project management, digital standards and protocols, and coordination with marketing and cross-functional teams. It helps execute digital strategies and manage day-to-day tasks across digital marketing channels. The role focuses on creating user-first digital healthcare experiences that are seamless, intuitive, and engaging. It collaborates with marketing leadership to align digital platforms with the annual marketing strategy, reinforce the brand, and integrate service line marketing initiatives. The manager supports platform optimization, stakeholder coordination, standards and documentation, analytics and reporting, and research into customer experience trends and tools.

Requirements

Bachelor’s degree in Marketing, Digital Communications and Media/Multimedia, Webmaster and Web Management, a related field, Business Administration/Management, or Business Information Systems.
At least 5 years of experience in digital marketing, website/app management, or a related role.
Experience defining consumer experiences across a multichannel ecosystem.
Demonstrated success supporting digital initiatives and optimizing customer experiences.
Experience with website and app management tools such as Sitecore, WordPress, Adobe Experience Manager, or similar CMS platforms.
Basic understanding of front-end and back-end development processes and technologies, such as HTML, CSS, Google Tag Manager, and JavaScript.
Strong knowledge of analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
Familiarity with behavioral analysis tools, including Google Search Console, Google Analytics, Fullstory, Semrush, Google Optimize, or Optimizely.
Knowledge of SEO, WCAG accessibility standards, and usability best practices.
Familiarity with user testing, product usability, and A/B testing.
Experience with collaboration and workflow tools such as Jira, Trello, or Asana.
Strong organizational skills and ability to manage multiple tasks and priorities.
Ability to create and maintain documentation and workflows.
Experience supporting cross-functional teams in executing digital projects and initiatives.
Analytical ability to interpret data and provide actionable insights.
Excellent communication and interpersonal skills for collaboration with internal and external teams.
Proactive, resourceful problem-solving skills and a focus on delivering results.
Attention to detail and commitment to quality and accuracy.
Adaptability and ability to work in a dynamic, fast-paced environment.
Passion for improving digital healthcare journeys and delivering meaningful, user-focused experiences.

Responsibilities

Support the Director of Digital Experience in executing the website and app strategy in alignment with business goals and customer needs.
Identify digital experience improvement opportunities and help implement enhancements.
Serve as a point of contact for marketing teams, supporting communication and alignment on digital priorities.
Develop and maintain project timelines and task lists, coordinating multiple projects.
Coordinate and oversee website and app updates, including feature rollouts, content changes, and performance optimization.
Advocate for accessible, user-centric digital experiences.
Integrate website and app strategies with annual marketing plans, brand objectives, and service line campaigns.
Support collaboration among marketing, creative, IT, analytics, and other cross-functional teams.
Work with marketing leadership and service line teams to integrate campaigns, promotions, and content into digital platforms while following established standards and protocols.
Liaise with external vendors, agencies, and partners on website and app initiatives.
Provide training and guidance on digital tools, processes, and best practices.
Monitor website and app performance metrics and recommend improvements to user experience and engagement.
Conduct quality assurance testing to identify and address functionality, design, and performance issues.
Support integration of personalization tools, analytics, and marketing automation into digital platforms.
Help manage front-end and back-end updates to maintain stable, secure, optimized platforms.
Work with the Director to establish and enforce digital standards, guidelines, and best practices.
Assist with technical specifications, style guides, process workflows, and other documentation.
Partner with compliance and legal teams to help ensure platforms meet data privacy regulations and accessibility requirements.
Collaborate with analytics to track and analyze website and app KPIs, and assist in preparing reports and insights for leadership and stakeholders.
Identify trends and continuous-improvement opportunities based on data analysis and user feedback.
Identify CX, UX, and UI trends, innovative technologies, evolving best practices, competitor activity, and testing opportunities that support conversion, loyalty, and advocacy.
Evaluate competitors and research approaches and tools for creating best-in-class customer experiences.
Perform other duties as assigned and comply with Wellstar Health System policies, standards of work, and code of conduct.