Digital Experience Developer

Iceberg Finance Group•Toronto, ON

3d•Hybrid

About The Position

We are building a brand-new digital presence for iFinance Canada and are seeking a digital experience developer to own this project end-to-end. This role bridges marketing and technology, involving the selection and configuration of a modern headless CMS, building a high-performance website from scratch, integrating it deeply with our platforms, and contributing to front-end work on our SaaS systems. You will work daily with the Marketing team while reporting to IT, offering a unique perspective across both functions. This position is ideal for someone who thinks like a marketer and codes like an engineer.

Requirements

5+ years of front-end development experience with React and Next.js, TypeScript, semantic HTML, and modern CSS (Tailwind, CSS Modules, or similar)
Hands-on experience with at least one headless CMS (Prismic, Sanity, Contentful, DatoCMS, Storyblok, or equivalent)
CRM integration experience: forms API, embed snippets, CRM data flows — ideally including a CMS-to-third-party migration
Strong SEO and performance fundamentals: structured data, Core Web Vitals, accessibility (WCAG 2.1 AA)
Git proficiency and code review discipline in PR-based workflows
Figma fluency — comfortable translating design files into pixel-accurate implementations
Comfortable being Marketing's go-to technical partner — collaborating daily with stakeholders on content, campaigns, and brand
Ability to take brand direction and turn it into polished, production-ready interfaces
Possess a marketing mindset: think about conversion, content velocity, and user experience — not just clean code
Open to contributing to product front-end work beyond the marketing site

Nice To Haves

WordPress migration experience (content models moved to a headless platform)
Hubspot integration experience
Vercel, Netlify, or similar JAMstack deployment experience
Bilingual or multi-language website builds (FR/EN)
Marketing-tech fluency: A/B testing tools, analytics tagging, conversion-rate optimization
Familiarity with FinTech or regulated-industry web standards (privacy, consent, accessibility)
Mobile app design or development experience

Responsibilities

Help select and configure a headless CMS (Prismic, Sanity, Contentful, DatoCMS, or similar) in close collaboration with Marketing and IT
Build the new iFinance Canada website from the ground up, translating brand and design direction into a fast, accessible, GEO/SEO-optimized experience
Integrate the site with CRM forms, data flows, marketing automations, and analytics
Migrate existing WordPress and legacy web properties onto the new platform
Own the website post-launch: new landing pages, A/B tests, GEO/SEO improvements, and performance tuning
Contribute to front-end development on the iFinance SaaS platform alongside the software engineering team