Digital Experience Coordinator 2

Kroger•Blue Ash, OH

About The Position

The Digital Experience Coordinator enables strategic digital experiences that simplify the customer’s path to purpose. The role identifies experience KPIs, conversion and revenue measures, and uses data analysis to optimize performance. It is responsible for building digital experiences—including timelines, creative components, and testing—to ensure successful implementation. The coordinator partners with Marketing, Merchandising, Technology, and Digital teams to support Enterprise sales goals across digital channels and demonstrates the company’s values of respect, honesty, integrity, diversity, inclusion, and safety. The role manages complex campaigns, initiatives, pilots, and events from end to end, using strategic storytelling to create customer-focused digital destinations and omnichannel sales. It develops and tests digital capabilities and components with Product Design and Technology, ensures proper tracking and quality assurance, and works with UX, Creative, Development, and production teams to maintain the integrity of the digital customer experience. The coordinator also oversees concurrent projects and milestones, briefs and design requests, cross-team workflows, campaign metrics, and performance reporting.

Requirements

At least 5 years of digital experience, with a focus on eCommerce.
Strong project leadership, prioritization, assessment, organizational, and time-management skills, with attention to detail.
Strong interpersonal skills and the ability to work with a wide variety of individual work styles.
Strong understanding of the processes and critical steps required to deliver high-quality digital experiences.
Ability to identify process improvements and solve problems.
Ability to lead and motivate others while maintaining and building positive business relationships and partnerships.
Knowledge of digital marketing, user experience, and eCommerce best practices.
Ability to balance scope, cost, risk, and quality while facilitating high performance and agility across teams.
Ability to lead and educate business partners, cross-functional team members, and suppliers.

Nice To Haves

Bachelor’s degree in marketing, business, or a related area.
At least 2 years of experience with a large retailer, multi-brand company, and/or agency.
At least 3 years of digital marketing or digital merchandising experience in a fast-paced environment.
Understanding of digital marketing production processes and campaign management experience.

Responsibilities

Manage the end-to-end process for complex Enterprise campaigns, initiatives, and pilots across multiple teams, using a strategic lens.
Enable customer-focused digital destinations through strategic storytelling that supports omnichannel Enterprise sales.
Manage complex initiatives, campaigns, or events with little management oversight.
Problem-solve and develop innovative capabilities to bring stories to life in the digital experience, partnering with Product Design and Technology to build new components.
Ensure experiences have appropriate data tracking and analyze results to identify ways to optimize current and future experiences.
Identify opportunities and conduct A/B testing to continuously optimize digital creative and experience components.
Perform quality assurance checks across multiple experiences with the production team.
Partner with User Experience, Creative, and Development teams to preserve the integrity of the digital customer experience strategy.
Define and monitor project goals to keep initiatives on track.
Manage concurrent projects, deliverables, timelines, and notifications for site experience requests.
Write simple creative briefs and collaborate with the digital site experience team on key corporate initiatives.
Review design requests for cohesion and logic, and gather requirements and assets.
Improve team collaboration, workflows, and project processes.
Schedule and facilitate meetings to ensure timely completion of project milestones.
Work with teams to define metrics, recap campaign performance, and share reporting results with stakeholders.
Perform the essential job functions of the position with or without reasonable accommodation.