DIGITAL EXPERIENCE COORDINATOR 2

The Kroger Co.•Blue Ash, OH

About The Position

The Digital Experience Coordinator 2 enables strategic digital experiences that simplify the customer’s path to purpose. The role identifies experience KPIs, conversion and revenue measures, and optimizes performance through data analysis. It is responsible for building digital experiences—including timelines, creative components, and testing—to ensure successful implementation. The coordinator partners with Marketing, Merchandising, Technology, and Digital teams to support Enterprise sales goals across digital channels and demonstrates the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety. The role manages end-to-end delivery of complex Enterprise campaigns, initiatives, and pilots across multiple teams, using a strategic and customer-focused approach. It develops digital destinations and storytelling that support omnichannel sales, coordinates concurrent projects and milestones, and works with UX, Creative, Development, Product Design, Technology, and production teams to deliver and quality-check customer experiences. The coordinator also ensures experiences have appropriate data tracking, analyzes results, identifies optimization opportunities, and uses A/B testing to improve digital creative and experience components. The position defines and monitors project goals, gathers requirements and assets, writes simple creative briefs, reviews design requests, facilitates meetings, improves workflows, and shares campaign performance reporting with stakeholders. The employee must be able to perform the essential job functions with or without reasonable accommodation.

Requirements

At least 5 years of digital experience focused on eCommerce.
Strong project leadership, prioritization, assessment, organizational, and time-management skills, with attention to detail.
Strong interpersonal skills and ability to work with a wide variety of individual work styles.
Strong understanding of the process and critical steps required to deliver high-quality digital experiences.
Ability to identify process improvements and solve problems.
Ability to lead and motivate others while building and maintaining positive business relationships and partnerships.
Knowledge of digital marketing, user experience, and eCommerce best practices.
Ability to balance scope, cost, risk, and quality while facilitating performance and agility across teams.
Ability to lead and educate business partners, cross-functional team members, and suppliers.
Ability to perform the essential job functions with or without reasonable accommodation.

Nice To Haves

Bachelor’s degree in marketing, business, or a related area.
At least 2 years of experience with a large retailer, multi-brand company, and/or agency.
At least 3 years of digital marketing or digital merchandising experience in a fast-paced environment.
Understanding of digital marketing production processes and campaign management experience.

Responsibilities

Manage end-to-end delivery of complex Enterprise campaigns, initiatives, and pilots across multiple teams.
Enable customer-focused digital destinations and strategic storytelling that support omnichannel Enterprise sales.
Manage complex initiatives, campaigns, or events with little management oversight.
Problem-solve and develop innovative capabilities to bring stories to life through digital experiences, partnering with Product Design and Technology to build components.
Ensure experiences have proper data tracking and analyze data to identify ways to optimize current and future experiences.
Identify opportunities and conduct A/B testing to optimize digital creative and experience components.
Perform quality assurance checks across multiple experiences with the production team.
Partner with UX, Creative, and Development teams to maintain the integrity of the customer experience digital strategy.
Define and monitor project goals to keep initiatives on track.
Manage concurrent projects, deliverables, timelines, and notifications for site experience requests.
Write simple creative briefs and collaborate with the digital site experience team on corporate initiatives.
Review design requests for cohesion and logic, and gather requirements and assets.
Improve team collaboration, workflows, and project processes.
Schedule and facilitate meetings to ensure timely completion of project milestones.
Work with teams to define metrics, recap campaign performance, and share reporting results with stakeholders.
Partner with Marketing, Merchandising, Technology, and Digital teams to deliver Enterprise sales goals across digital channels.
Demonstrate the company’s values of respect, honesty, integrity, diversity, inclusion, and safety.