Conseiller en performance organique et accessibilité

Beneva • Montreal, QC

2d • Hybrid

About The Position

Within the Digital Platforms, Information and Acquisition department, you will contribute to maximizing the visibility, discoverability, and performance of Beneva's digital platforms. You will advise various stakeholders on organic referencing, optimization for response engines and generative artificial intelligence tools, as well as digital accessibility. With your analytical skills, you will transform data and findings into concrete recommendations and support teams in the design and evolution of high-performing, accessible digital experiences adapted to new information search and consumption habits. You will influence and mobilize various stakeholders to promote the adoption of best digital practices. You will identify optimization opportunities and implement solutions to improve business results, content performance, acquisition, and digital experience. Using your ability to explain complex concepts and your interest in the evolution of digital trends, you will share best practices, innovations, and relevant directions with different teams.

Requirements

• Hold a first-cycle university degree in digital marketing, communication, information technology, multimedia, or a related field
• Accumulate a minimum of five (5) years of relevant experience related to organic referencing, digital performance, content optimization, or strategic support for digital platforms
• Demonstrated experience in a consulting role with multiple stakeholders and in a complex, multidisciplinary digital environment
• Very good command of SEO principles and best practices, AEO concepts, and response engines, as well as knowledge of issues and practices related to GEO and generative artificial intelligence, and tools like Google Search Console, Google Analytics 4, Google Trends, or other equivalent tools
• Knowledge of structured data (Schema.org), Core Web Vitals, and accessibility best practices
• Advanced proficiency in French, both spoken and written, as well as functional proficiency in English, both spoken and written, due to the nature of the tasks, work tools, or interactions with English-speaking colleagues, partners, clients, or suppliers, or to meet the company's growth objectives

Responsibilities

• Develop and evolve discoverability strategies to increase the visibility, relevance, and performance of Beneva's digital platforms
• Conduct technical, content, performance, and accessibility audits to identify improvement opportunities and recommend appropriate fixes
• Optimize information architecture, internal linking, metadata, content, and digital journeys to support acquisition, conversion, and user experience objectives
• Define and implement best practices that promote the understanding, reuse, and citation of content by search engines, response engines, and generative artificial intelligence tools
• Analyze performance indicators and search behavior trends, and recommend actions to improve business results and digital experience
• Collaborate with digital experience, development, Martech teams, and other stakeholders to integrate discoverability, accessibility, and performance from the design phase of solutions
• Define and evolve practices, standards, frameworks, and tools related to organic performance and digital accessibility
• Act as a resource person for design, content, and development teams, and present analyses, recommendations, and results to stakeholders and decision-making bodies
• Monitor trends, platforms, and technologies, and share relevant knowledge and innovations with different teams

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level