Digital Executive Producer

Sinclair Broadcast Group•Columbia, SC

About The Position

WACH has an immediate opening for a Digital Executive Producer to direct and supervise content for all digital and social platforms. The individual who holds this position is expected to abide by the highest journalistic standards of professionalism and ethics, and to reflect fairness, balance, creativity and accuracy on all our products. The Digital EP guides and supports the digital team and the overall newsroom to produce outstanding daily news and special content. This individual is responsible for nurturing a positive, productive, creative team environment and making sure our digital/social platforms are relevant, competitive and timely, with a commitment to serving our audience. This role actively monitors breaking news, gathers information from official sources, and creates digital-first content that keeps audiences informed in real time. The Digital Executive Producer collaborates with News, Sales, Promotions, and Station Management to ensure consistent messaging, audience engagement, and strong digital storytelling while maintaining journalistic integrity and brand standards.

Requirements

Management experience creating engaging content across multiple platforms
Extraordinary people skills with an emphasis on coaching, motivating and teaching
Strong understanding of how to grow and maintain digital/social traffic
Two to five years in a television newsroom environment or equivalent
A college degree in Journalism or a related field
Strong writing skills and a proven track record for getting results on station goals
Understanding how to interpret content brand without resorting to clickbait
Ability to utilize digital analytics and apply them to set goals
Experience managing social media platforms and creating platform-specific content.
Familiarity with content management systems (CMS), social media tools, and basic video editing.

Responsibilities

Directly supervise digital producers and collaborate with other newsroom staff, review scripts and provide feedback to encourage powerful, visual storytelling
Manage and coordinate breaking news
Collaborate with the News Director, news managers, and other station personnel as assigned
Plan, executive and oversee continuity and strategy for website and social platforms
Manage and maintain all station social media platforms, including posting content, monitoring engagement, and responding to audience interaction when appropriate.
Create and publish digital-first content across multiple platforms, including social media, YouTube, mobile apps, and newsletters.
Track digital engagement and content performance metrics as directed by management.
Update digital platforms throughout the day with breaking news, live updates, and timely information to keep audiences informed.
Coordinate and execute digital promotions and contests in partnership with Sales, News, and Promotions teams.
Review and edit reporter scripts, video, and multimedia assets for digital publication, ensuring clarity, accuracy, and adherence to journalistic standard.