Digital Executive Producer

Nexstar Media Group, Inc.•Nashville, TN

3d•Onsite

About The Position

WKRN News 2 is searching for a Digital Executive Producer to lead the evolution of their newsroom into a fully integrated, multiplatform operation. This role requires a forward-thinking journalist who is adept with technology and will oversee all programming on the streaming channel, WKRN+. The producer will manage both live and pre-recorded shows and newscasts, brainstorm and implement new streaming plans and programming, and maintain the highest level of journalistic integrity across television and digital platforms.

Requirements

Proven leadership in a digital news environment, with experience managing people and performance
Strong editorial judgment with the ability to lead in a breaking news environment
Track record of driving audience growth through content strategy and execution
Deep understanding of SEO, analytics, and streaming platforms
Experience working across video, streaming, and digital storytelling formats
Ability to influence across teams and lead without rigid organizational boundaries
Strong communicator who can set expectations and hold teams accountable
Comfortable operating in a fast-paced, evolving newsroom environment

Nice To Haves

Track record of digital and social media growth
At least 5 years of experience in both a broadcast and digital setting

Responsibilities

Set the vision, standards, and daily expectations for streaming performance
Manage editorial oversight on all streaming programs
Develop new streaming strategies and shows to expand WKRN+
Work with anchors, producers, and editors to maintain strict deadlines
Serve as a key voice in daily editorial decision-making, alongside broadcast leadership
Create accountability around metrics, content quality, and editorial judgment
Identify gaps and actively train the team in digital video
Ensure digital video and streaming plans are present early in story conception, not just at the end
Push for stronger, smarter story framing that works across all platforms
Hold the newsroom accountable to multiplatform execution
Partner with newscast EPs, assignment editors, and producers to extend the life of every story
Create seamless workflows between linear, digital, and streaming
Ensure broadcast content is consistently optimized and repurposed for CTV
Drive the evolution towards vertical video
Eliminate gaps where content is left underutilized or audience opportunities are missed
Work in lockstep with the Executive Producers to build and grow WKRN+
Identify daily opportunities for live, near-live, and on-demand content on streaming
Support and strategize the promotion of WKRN+ across all platforms
Stay ahead of trends and ensure WKRN is competitive in emerging formats
Drive measurable growth in engagement, loyalty, and reach
Establish clear KPIs and ensure consistent performance against them