Digital Executive Producer

Nexstar Media Group•Nashville, TN

1d•Onsite

About The Position

WKRN News 2 is seeking a Digital Executive Producer to lead the evolution of its newsroom into a fully integrated, multiplatform operation. This role requires a forward-thinking journalist who is adept with technology and will oversee all programming on the streaming channel, WKRN+. The producer will manage both live and pre-recorded shows and newscasts, and will be responsible for brainstorming and implementing new streaming plans and programming to serve audiences. The ideal candidate will possess mastery of television and digital platforms while upholding the highest standards of journalistic integrity.

Requirements

Proven leadership in a digital news environment, with experience managing people and performance.
Strong editorial judgment with the ability to lead in a breaking news environment.
Track record of driving audience growth through content strategy and execution.
Deep understanding of SEO, analytics, and streaming platforms.
Experience working across video, streaming, and digital storytelling formats.
Ability to influence across teams and lead without rigid organizational boundaries.
Strong communicator who can set expectations and hold teams accountable.
Comfortable operating in a fast-paced, evolving newsroom environment.

Nice To Haves

Track record of digital and social media growth.
At least 5 years of experience in both a broadcast and digital setting.

Responsibilities

Set the vision, standards, and daily expectations for streaming performance.
Manage editorial oversight on all streaming programs.
Develop new streaming strategies and shows to expand WKRN+.
Work with anchors, producers, and editors to maintain strict deadlines.
Serve as a key voice in daily editorial decision-making, alongside broadcast leadership.
Create accountability around metrics, content quality, and editorial judgment.
Identify gaps and actively train the team in digital video.
Ensure digital video and streaming plans are present early in story conception, not just at the end.
Push for stronger, smarter story framing that works across all platforms.
Hold the newsroom accountable to multiplatform execution.
Partner with newscast EPs, assignment editors, and producers to extend the life of every story.
Create seamless workflows between linear, digital, and streaming.
Ensure broadcast content is consistently optimized and repurposed for CTV.
Drive the evolution towards vertical video.
Eliminate gaps where content is left underutilized or audience opportunities are missed.
Work in lockstep with the Executive Producers to build and grow WKRN+.
Identify daily opportunities for live, near-live, and on-demand content on streaming.
Support and strategize the promotion of WKRN+ across all platforms.
Stay ahead of trends and ensure WKRN is competitive in emerging formats.
Drive measurable growth in engagement, loyalty, and reach.
Establish clear KPIs and ensure consistent performance against them.