Digital Engagement Writer

Sutter Health•Sacramento, CA

2d•Hybrid

About The Position

Sutter Health is seeking a versatile and strategic Digital Engagement Writer to create compelling, user-centered content for our website and digital platforms. This role blends the art of storytelling with the science of SEO, UX writing, and AI-informed optimization to deliver clear, accessible, and engaging experiences across the healthcare journey. As a key member of our Web Operations team, you'll craft content that supports advanced clinical care, drives conversions, and reflects the voice of a trusted, compassionate healthcare system. You’ll collaborate with cross-functional teams—including marketing, clinical, and technical stakeholders—to ensure our content meets user needs while aligning with system-wide brand and accessibility standards. Develops digital content assets that position Sutter Health as the go-to authority for health and wellness information and services. Creates compelling content that helps achieve marketing and branding objectives while building an ongoing relationship with the reader. Researches and analyzes information, then crafts innovative and informative content that attracts, educates and motivates readers at each phase of the digital consumer journey. Incorporates excellent writing skills, current trends, consumer insights, and editorial/SEO/online best practices to deliver creative content that generates demand for Sutter Health products and services.

Requirements

Equivalent experience will be accepted in lieu of the required degree or diploma.
Bachelor's: Communications, English, Journalism, Public Relations (PR) or related field
2 years recent relevant experience
Strong digital writing skills across web, mobile, chatbot, and interactive platforms, with a focus on UX, accessibility, and brand voice.
Deep understanding of SEO and content optimization, especially for advanced clinical care topics.
Experience with AI writing tools and conversational content (e.g., chatbot scripts); curious about emerging tech.
Data-informed, with a working knowledge of content analytics, A/B testing, and performance-driven iteration.
Solid grasp of content strategy, editorial workflows, and digital governance.
Excellent collaboration and communication skills, especially when partnering with SMEs, legal, and cross-functional teams.
Highly organized and adaptable, with strong project management skills and the ability to juggle multiple priorities.

Nice To Haves

Familiarity with CMS platforms (not required but helpful).

Responsibilities

Develops digital content assets that position Sutter Health as the go-to authority for health and wellness information and services.
Creates compelling content that helps achieve marketing and branding objectives while building an ongoing relationship with the reader.
Researches and analyzes information, then crafts innovative and informative content that attracts, educates and motivates readers at each phase of the digital consumer journey.
Incorporates excellent writing skills, current trends, consumer insights, and editorial/SEO/online best practices to deliver creative content that generates demand for Sutter Health products and services.