Manager, Digital Engagement

Adelphi Group•Summit, NJ

1d•$78,000 - $91,500•Hybrid

About The Position

Propeller is a digital-forward, omnichannel healthcare marketing agency founded in 2006, dedicated to transforming HCP engagement. With over 120 marketing specialists, they possess deep understanding of the healthcare industry, complex content, and data-driven results. Their capabilities span Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video. Propeller fosters a unique, personalized culture where team members are encouraged to contribute ideas, solutions, and leadership, promoting a nimble and innovative environment. They value individuality and empower their employees, encouraging them to break from conventional thinking. The agency emphasizes an inclusive, employee-centric mentality, prioritizing employee health, support, and financial well-being, offering competitive compensation, performance recognition, generous paid time off, and comprehensive wellness programs, earning them Great Place to Work certification.

Requirements

2-4 years in an agency setting, preferably in a digital engagement role or similar.
Strong knowledge of website and UX processes and best practices (background launching websites from conception through go-live).
Strategic mindset to understand client's business and marketing objectives.
Excellent communication skills between internal and external teams, translating perspectives and organizational challenges related to projects.
Bachelor’s degree required.

Nice To Haves

Experience in the healthcare industry preferred.
Experience in a product launch setting preferred.
Working knowledge of Website Content Management Systems (CMS such as Drupal, WordPress).
Familiarity with project management and development software (Smartsheet, Jira).
Familiarity with design and prototyping software (Figma, Adobe XD).
Familiarity with development process (SCRUM, agile methodology, sprint planning).
Experience using Meta Ads Manager a plus.
Experience working with Sales Force Marketing Cloud CRM (or other equivalent CRM products) a plus.

Responsibilities

Implement clients' brand strategy and digital best practices in tactics such as email, display, web, and social media, throughout the asset creation process (content, design, development).
Collaborate with Strategy, Creative, and Account teams to oversee the creation of innovative and strategic digital executions.
Ensure all technical specifications are met throughout the project lifecycle and communicate them to appropriate Propeller teams.
Provide consultative decisions regarding digital deliverables, including websites, social media, video, animation, CRM, and experiential.
Contribute to the creative process by assessing the feasibility of proposed solutions and recommending relevant, actionable approaches.
Support the planning and execution process.
Drive User Experience deliverables, including Site Maps and Wireframes, ensuring they meet target user and client business objectives.
Assist with QA/UAT processes and the development of functional requirements for digital projects.
Build and foster relationships with third-party vendors, managing content packaging, handoffs, and understanding technical specifications.
Lead and/or participate in client communications, including tactical/vendor status calls, presentation meetings, and digital media planning.
Assist in submission preparation, reviewing and creating functional callouts for MLR submission, working closely with account and project management teams.
Provide oversight and maintain a 'pulse' on projects during development, ensuring adherence to strategic needs and digital best practices.
Responsible for the full and timely execution of the media plan, ensuring creative availability, correct specs, early flagging of discrepancies/delays, and met creative deadlines.
Track creative fulfillment throughout the year by placement and audience.
Build collaborative relationships with media and third-party partner teams to foster agility and executional excellence.
Guide the execution and strategies of partner digital media plans, ensuring thoughtful execution and fulfillment.
Stay up-to-date on new technologies and digital platforms.