Digital Engagement Manager
About The Position
The Digital Engagement Manager plays a key role in advancing Forever Balboa Park’s mission to improve and advance Balboa Park so people, nature and culture thrive together, by leading the organization’s digital communications and engagement efforts. This position is responsible for translating the organization’s priorities – including fundraising initiatives, park improvement projects, and community engagement – into compelling digital messaging that connects with supporters and the broader public. Reporting to the Director of Institutional Advancement, the Digital Engagement Manager oversees the organization’s digital platforms, including website content, email marketing, and social media. This role works closely with colleagues across departments to plan and execute digital campaigns that increase awareness, strengthen donor relationships, and inspire philanthropic support for Balboa Park. While the position will collaborate with copywriters, designers, and other creative partners as needed, strong writing and editing skills are essential. The Digital Engagement Manager ensures that messaging across digital channels is clear, mission-driven, and tailored to engage online audiences.
Requirements
- 3–5 years of experience in digital marketing, communications, or nonprofit engagement.
- Excellent writing and editing skills with the ability to tailor messaging for digital audiences.
- Experience managing email marketing campaigns, social media platforms, and website content.
- Ability to create visually engaging digital content using tools such as Canva, Adobe, or similar platforms.
- Proficiency managing website content through a content management system (such as WordPress).
- Ability to interpret engagement metrics and use data to inform strategy.
- Highly organized with strong attention to detail, an ability to manage multiple projects simultaneously, and a commitment to meeting deadlines.
- Collaborative mindset with the ability to work effectively across teams.
Nice To Haves
- Familiarity with the mission and initiatives of Forever Balboa Park and its partners.
- Experience supporting fundraising or donor engagement campaigns through digital channels.
- Familiarity with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Responsibilities
- Manage and schedule content across Forever Balboa Park’s social media channels.
- Create and coordinate engaging digital content – including graphics, photography, short-form video, and written storytelling – to highlight the organization’s impact.
- Develop strategies and budget recommendations for social ads or boosting as appropriate.
- Provide monthly social media performance reporting.
- Plan, write, and execute email marketing campaigns to engage prospective donors, members, volunteers, and community supporters.
- Coordinate audience segmentation and email lists in collaboration with the Institutional Advancement team.
- Track and analyze performance metrics such as open rates, click-through rates, and conversions to inform future campaigns.
- Maintain and update Forever Balboa Park’s website, ensuring content remains current, accurate, and aligned with organizational priorities.
- Support digital fundraising and donor engagement efforts through website content and online campaign tools.
- Develop and implement digital engagement strategies that support Forever Balboa Park’s fundraising initiatives, programs, and organizational priorities.
- Translate institutional goals and park improvement projects into compelling digital messaging and storytelling.
- Monitor digital engagement metrics and adjust strategies to strengthen audience growth and supporter engagement.
- Work closely with the Institutional Advancement team to support fundraising campaigns, donor communications, and stewardship initiatives.
- Collaborate with staff across the organization to ensure consistent messaging across digital platforms.
- Partner with copywriters, designers, photographers, and other contractors to produce high-quality digital content when needed.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
