Digital Engagement Manager

U.S. Bank • Minneapolis, MN

1d • $105,400 - $124,000 • Hybrid

About The Position

Responsible for the intake, planning, delivery, and optimization of digital marketing campaigns on U.S Bank's public website, secure online banking portal, and mobile app for the purpose of deepening customer relationships. Identifies and communicates to business line marketing teams key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Mobilizes complex support from production marketing execution team(s) and ensures on-time execution. Uses channel specific marketing strategies and insights to continuously improve marketing programs and/or products in collaboration with product, marketing and execution teams. Adapts plans and priorities to address agility, resource and operational challenges. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. The ideal candidate has a curious and creative mind, a knack for problem-solving and exceeding expectations, and rockstar project management/communication skills.

Requirements

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Nice To Haves

• Demonstrable expertise in client engagement and/or stakeholder management on complex projects
• Strong project management skills, preferably in an agile environment
• Familiarity with the end-to-end digital marketing campaign process including strategy, project intake, content development, creative and compliance reviews, testing, release and results measurement
• Thorough knowledge of display or social advertising formats, development processes and optimization methods
• Comfortable evaluating the digital sales funnel for opportunities to improve performance through analysis of conversion and abandonment rates, benchmarking, user research, etc.
• Experience with Adobe marketing platforms such as Journey Optimizer, Offer Decisioning, or Target
• Strong organizational, interpersonal and team building skills
• Effective verbal, written and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
• Proficiency in Jira, Adobe Workfront, Confluence, Mural and Office365 solutions

Responsibilities

• Intake, planning, delivery, and optimization of digital marketing campaigns on U.S Bank's public website, secure online banking portal, and mobile app.
• Identify and communicate key performance indicators to business line marketing teams.
• Mobilize complex support from production marketing execution team(s) and ensure on-time execution.
• Use channel specific marketing strategies and insights to continuously improve marketing programs and/or products.
• Adapt plans and priorities to address agility, resource and operational challenges.
• Collaborate with internal partners to ensure marketing programs comply with all laws, regulations, and bank policies.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree