Digital Creator

Carlow University•Pittsburgh, PA

1d•Onsite

About The Position

Carlow University is now accepting applications for our Digital Creator role. The Digital Creator strengthens Carlow University's digital footprint through original, engaging storytelling across social media, web, email, and internal channels. This role captures authentic student experiences, campus life, academic programs, events, and institutional messages in ways that connect with prospective students, current students, faculty, staff, alumni, and community partners. This position helps bring Carlow's brand promise, "Devoted to the Future of You," to life by highlighting what makes the university distinct: Mercy values, personal attention, Pittsburgh's Oakland location, and strong student outcomes.

Requirements

Bachelor's degree in Marketing, Social Media, Digital Media, Graphic Design, or a related field, or equivalent experience
Strong social media writing and editing skills across multiple audiences and platforms
Portfolio required, with examples of original digital work across platforms
Proficiency with tools such as: Short-form video editing tools, Design platforms such as Canva, Adobe Express, or Adobe Creative Cloud, Social media scheduling tools such as Sprout
Understanding of current social media trends, platform behavior, and best practices
Ability to create for digital signage and internal screens with concise messaging and strong visual hierarchy
Ability to work on-site at Carlow's Oakland campus, including occasional evenings and weekends

Nice To Haves

Experience creating digital material in a mission-driven environment
Familiarity with SEO and AEO best practices
Experience as a student creator, ambassador, RA, or similar campus role
Photography and videography experience
Experience with CMS, email platforms, intranet systems, or digital signage systems
Understanding of accessibility standards and ADA compliance
Passion for human-centered storytelling

Responsibilities

Create multimedia material for social platforms, web, email, and internal use, including short-form video, photos, graphics, Stories, Reels, and posts
Showcase student experience, academics, athletics, residence life, student support, and mission-driven initiatives
Capture day-in-the-life and behind-the-scenes moments across campus, clinical placements, service projects, and Oakland
Interview students, faculty, alumni, and staff to gather authentic stories and perspectives
Translate Carlow's Mercy values of hospitality, service, discovery, and sacredness of creation into human-centered storytelling
Optimize posts and digital assets for SEO, AEO, and platform best practices
Plan, create, and schedule posts for Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and internal digital platforms
Support always-on storytelling and campaigns tied to the student journey and major university moments
Monitor comments, messages, and tags, respond appropriately, and escalate when needed
Experiment with trends, formats, and platform features to keep Carlow relevant and competitive
Prioritize authentic, student-shot and lo-fi material when it supports stronger engagement
Track performance metrics including reach, engagement, follower growth, video views, saves, shares, click-throughs, and traffic
Use analytics to refine topics, formats, timing, and calls to action
Collaborate with student ambassadors, clubs, athletics, residence life, and other campus partners to source stories
Curate and reshare student-generated posts, photos, and videos with proper permissions
Attend campus events to capture real-time moments
Build relationships with diverse student populations, including first-generation, transfer, adult, commuter, residential, traditional, and non-traditional students
Help maintain Carlow's brand voice across channels: student-centered, mission-driven, and grounded in "Devoted to the Future of You"
Ensure all work reflects Carlow's visual identity, accessibility standards, and brand guidelines
Develop audience-specific storytelling for prospective students, adult learners, graduate students, alumni, donors, and community partners
Build a creative style that feels authentic to Carlow and flexible across platforms
Work closely with Marketing & Communications, Admissions, Advancement, Athletics, Academic Affairs, and Student Affairs
Maintain a forward-looking calendar tied to enrollment cycles, campus events, and institutional priorities
Organize and manage digital assets for efficient reuse
Participate in team planning, brainstorms, and professional development