Digital & Creator Marketing Manager

ASG • Na, MA

3d • Hybrid

About The Position

The Digital & Creator Marketing Manager leads the development, execution, and optimization of digital marketing strategies across multiple client accounts. This role is responsible for managing the digital components of integrated campaigns, including paid digital advertising, social media, YouTube and video advertising, email marketing, content marketing, website initiatives, and creator and influencer marketing. The Digital & Creator Marketing Manager works across ASG teams to translate client goals and broader campaign strategies into coordinated digital plans. They partner closely with Creative, Media, Communications, Community Engagement, and Client Services to ensure digital initiatives are strategically aligned, delivered on time, and optimized throughout the campaign. The role combines strong digital campaign management with an understanding of how audiences discover information, consume content, engage with creators, and take action online. The ideal candidate is comfortable managing multiple digital workstreams, developing platform and content strategies, identifying and managing creator partnerships, reviewing campaign performance, and using data and audience insights to continuously improve results. The ideal candidate will have 7 + years of experience managing and executing digital marketing campaigns, preferably in an agency environment, with demonstrated experience across digital advertising, social and content marketing, campaign analytics and optimization, and creator or influencer marketing. Experience developing culturally relevant and audience-specific strategies for diverse communities is strongly preferred.

Requirements

• BS/BA degree in marketing, communications, advertising, business, or a related discipline preferred. Equivalent professional experience will also be considered.
• 7+ years of experience in digital marketing, social media, creator/influencer marketing, integrated marketing, or a related field.
• Agency experience strongly preferred.
• Demonstrated experience developing or managing influencer, creator, ambassador, or community-driven marketing campaigns.
• Strong understanding of integrated digital marketing and how paid, organic, creator, social, video, search, email, and web channels work together.
• Advanced understanding of major social platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn, including platform-specific content and audience behaviors.
• Working knowledge of paid social, paid search, video, programmatic, and digital audience targeting. Direct media-buying experience is valuable but not required.
• Strong understanding of digital-first content development, particularly short-form video and creator-generated content.
• Ability to interpret digital campaign data and translate performance into actionable recommendations.
• Demonstrated ability to manage multiple campaigns, deliverables, creators, deadlines, and internal stakeholders simultaneously.
• Ability to confidently communicate recommendations, strategy, and performance to clients.
• Ability to develop marketing strategies for culturally, linguistically, and geographically diverse audiences.
• Bilingual or multilingual capabilities, particularly Spanish, Portuguese, or Haitian Creole, are strongly preferred but not required.
• Digital Curiosity: You actively follow changes in platforms, culture, creators, technology, and audience behavior and understand how those changes affect marketing.
• Cultural Intelligence: You understand that reaching diverse audiences requires more than translation and bring cultural relevance into strategy, content, creator selection, and execution.
• Strategic Thinking: You connect audience insights, client objectives, channels, content, creators, and data into a cohesive strategy.
• Creative Judgment: You recognize strong content, understand what works on different platforms, and can provide thoughtful direction without stripping content of authenticity.
• Communication: You communicate complex information clearly and adapt your communication style across clients, creators, colleagues, and partners.
• Reliability & Ownership: You take responsibility for deliverables, anticipate needs, meet deadlines, and proactively solve problems.
• Quality: You maintain strong attention to detail across content, creator deliverables, reporting, campaign setup, and client-facing work.
• Problem Solving & Decision Making: You combine data, judgment, creativity, and audience understanding to make informed decisions.
• Time & Project Management: You successfully manage multiple campaigns and priorities while maintaining quality and meeting deadlines.
• Cross-Functional Collaboration: You work effectively across creative, media, communications, community engagement, research, and client services teams.
• Operational Excellence: You create repeatable processes and use performance data to continuously improve the quality and efficiency of ASG's digital and creator marketing work.

Nice To Haves

• Experience developing culturally relevant and audience-specific strategies for diverse communities is strongly preferred.
• Direct media-buying experience is valuable but not required.
• Bilingual or multilingual capabilities, particularly Spanish, Portuguese, or Haitian Creole, are strongly preferred but not required.

Responsibilities

• Develop and execute digital marketing strategies across multiple client accounts, translating broader marketing and communications goals into actionable digital plans.
• Recommend the appropriate mix of social media, creator marketing, paid digital, video, search, email, web, and other digital channels based on campaign objectives and target audiences.
• Manage digital campaign calendars, content distribution plans, audience strategies, deliverables, timelines, and approvals.
• Partner with Creative, Media, Communications, Community Engagement, and Client Services to ensure digital initiatives are aligned, delivered on time, and within budget.
• Identify opportunities to improve audience engagement, conversion, and campaign performance throughout the campaign lifecycle.
• Lead creator and influencer marketing strategies from identification and outreach through content development, approval, publishing, and performance measurement.
• Identify and evaluate creators, influencers, community voices, and digital partners based on audience relevance, engagement, cultural credibility, geography, brand alignment, and campaign goals.
• Develop creator briefs and manage deliverables, timelines, approvals, usage rights, and campaign requirements.
• Build and maintain relationships with multicultural and multilingual creators and creator networks.
• Develop platform-specific social strategies across channels such as Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.
• Partner with Creative to develop digital-first content, including short-form video, social assets, and creator-generated content, and identify opportunities to amplify high-performing content through paid media.
• Work closely with ASG's Media team to develop paid digital recommendations, including platforms, audiences, geography, creative formats, and campaign sequencing.
• Support campaigns across platforms such as Meta, YouTube, Google, TikTok, streaming, programmatic, and emerging digital channels.
• Manage and support website and landing-page initiatives, content updates, user experience improvements, and SEO best practices.
• Develop and manage email marketing campaigns, including segmentation, content, testing, deployment, automation, and optimization using platforms such as HubSpot, Mailchimp, Klaviyo, or similar tools.
• Ensure website, email, paid media, social, and creator activities work together as part of an integrated audience journey.
• Establish meaningful KPIs for digital, social, and creator marketing campaigns.
• Monitor and analyze campaign performance across relevant metrics, including reach, engagement, video performance, click-through rates, conversions, website activity, email performance, and creator results.
• Translate data into clear insights and actionable recommendations for clients and internal teams.
• Test and optimize creative, messaging, audiences, formats, channels, and calls to action based on campaign performance.
• Contribute digital and creator marketing insights to client reports, presentations, and strategic recommendations.
• Serve as a knowledgeable digital and creator marketing resource for clients and internal teams.
• Participate in client meetings and clearly communicate strategies, recommendations, results, and opportunities.
• Manage multiple digital and creator workstreams simultaneously, anticipating issues and proactively identifying solutions.
• Bring digital and creator considerations into integrated campaign planning from the beginning.
• Maintain strong coordination across ASG teams and external partners to ensure high-quality execution.
• Stay current on social platforms, creator marketing, AI-enabled marketing tools, advertising technology, privacy, audience behavior, and emerging digital trends.
• Identify new tools, approaches, platforms, and opportunities that can strengthen client campaigns.
• Help develop ASG's creator networks, internal resources, best practices, templates, and workflows.

Benefits

• Base Salary : Salary range for this position is commensurate with experience.
• Vacation, Sick, AND Floating Days: Receive generous vacation time that increases throughout your tenure and frontloaded Sick and Floating Days!
• 12 Company Holidays
• Health, Dental, and Vision Plans: Choose from an array of high-quality plans for you and your family.
• Employer Paid Life and Long-Term Disability Insurance
• 401K + Match: 401K plan with an employer match after 90 days of employment and financial literacy services provided through our retirement provider.
• Professional Development: In-house training, annual organizational retreats, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level