Digital Copywriter

Neighborly®•Waco, TX

5d•Hybrid

About The Position

Neighborly is seeking a Digital Copywriter to join the Creative & Strategy team. This role involves hands-on creative leadership in planning, creative development, and production of branding, marketing, and communications to increase customer and franchisee engagement. The company, with over 40 years of experience, is focused on strategic innovation and building the future of home and business services. The Digital Copywriter will be empowered to innovate and take their career to the next level.

Requirements

4–7 years of experience in copywriting, content, or digital marketing roles.
Strong portfolio demonstrating digital-first copywriting (SMS, email, social, ads, etc.).
Experience developing or working within brand voice/tone of voice systems.
Experience using AI tools to support copywriting workflows (e.g., ChatGPT, Claude, etc.).
Experience in multi-location or franchise-based businesses.
Experience with A/B testing and performance marketing.
Familiarity with CRM and marketing automation platforms.
Ability to translate strategy and insights into effective messaging.
Strong attention to detail and ability to manage multiple projects simultaneously.
Proven ability to write clear, concise, and persuasive copy across formats.
Comfortable working in a fast-paced, high-volume environment.
Bachelor’s degree in a Marketing or equivalent.

Responsibilities

Partner with brand marketing teams to define and refine tone of voice guidelines across multiple brands.
Translate brand positioning into clear, usable writing systems (voice principles, do/don't examples, messaging frameworks).
Ensure tone is adaptable across channels while remaining consistent and recognizable.
Continuously evolve voice guidelines based on performance and brand needs.
Write high-performing copy across digital-first channels including: SMS/texting marketing, social media captions, email and marketing automation, digital ads and web content.
Support occasional print copy needs (flyers, direct mail, etc.) as extensions of campaigns.
Adapt messaging for different audiences, services, and funnel stages.
Build and maintain AI-powered copywriting agents to scale content creation.
Translate tone of voice guidelines into effective prompts and structured workflows.
Use AI tools to generate, refine, and iterate on copy while maintaining quality and brand integrity.
Identify opportunities to improve speed and consistency through automation and templating.
Use performance data (engagement, CTR, conversions, etc.) to refine messaging.
Test and iterate on headlines, hooks, and offers to improve effectiveness.