Digital Content Specialist (9 month Contract)

Definity Insurance Company • Toronto, ON

33d • Hybrid

About The Position

As digital content specialist at Sonnet, you’ll be part of a collaborative, forward-thinking team that’s shaping the future of insurance. You’ll work across disciplines – UX, product, marketing and CRM – to craft clear, compelling and user-centered content that informs, engages and converts.  

Your words will guide users through complex digital journeys across discovery, quoting, purchasing, and policy management with ease, clarity and confidence. This isn’t a marketing role – you’ll be working within a product team and a firm understanding of UX heuristics is essential.  

Those with Canadian P&C insurance industry experience are highly encouraged to apply.

Requirements

• A minimum of 2–4 years professional experience in UX writing, content design or digital content creation, preferably within a Canadian regulated industry (e.g., insurance, finance)
• A strategic mindset with a passion for solving user and business problems with content
• Foundation in optimizing content for SEO and GEO
• A portfolio that proves your ability to apply content solutions to digital products, flows, interactions, conversational interfaces (chatbots) and transactional emails
• Experience using AI tools, such as Google Gemini, to build of interact with agents and refine workflows and streamline content creation
• Understanding of web accessibility standards and inclusive writing practices
• Experience working in Agile environments; familiarity with tools like Jira and Figma
• Proficiency with CMS platforms such as Adobe Experience Manager and an ability to learn new tools quickly
• Strong collaboration skills and a customer-first mindset

Nice To Haves

• Experience in the Canadian auto and home insurance industry is a strong asset
• Bilingualism in English and French is an asset

Responsibilities

• Collaborate with cross-functional teams to deliver multi-channel content solutions
• Ensure content meets accessibility standards, aligns with Sonnet’s voice and style and supports organizational goals
• Think strategically – connecting content deliverables to broader business objectives and user needs
• Apply UX writing and content design principles to improve how customers purchase insurance online
• Create content for product and landing pages and publish the pages to our website using Adobe Experience Manager, our CMS
• Work closely with design, user research, product, marketing, development and legal teams to understand business drivers and deliver content that’s purposeful, inclusive and customer-focused
• Create content for product landing pages, FAQs, email journeys and transactional flows that support acquisition, engagement and retention
• Use words to design intuitive features and flows that help users achieve goals with minimal friction
• Deliver microcopy for in-app flows and complex forms that’s clear, consistent, accessible and aligned with UX best practices
• Explain product features and benefits with plain language that resonates with diverse audiences and drives business goals
• Craft newsletter and email copy that converts, retains, educates and entertains our audiences
• Coordinate with translation services to ensure content is localized and optimized for French-speaking audiences

Benefits

• Hybrid work schedule for most roles
• Company share ownership program
• Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees